13.04.2012 FIRST LOOK AT CHINESE MARKET "FIAT-ISED" DODGE DART SEDAN

FIAT VIAGGIO 2012 - CHINA
FIAT VIAGGIO 2012 - CHINA
FIAT VIAGGIO 2012 - CHINA
FIAT VIAGGIO 2012 - CHINA

Fiat has released an initial close-up look at its ‘Fiat-ised’ Dodge Dart sedan, which will debut at the Beijing International Auto Show in ten days’ time. It marks the brand’s return to producing cars in China as it takes yet another stab at succeeding in the world’s biggest car market.

Fiat has released an initial close-up look at its ‘Fiat-ised’ Dodge Dart sedan, which will debut at the Beijing International Auto Show in ten days’ time. It marks the brand’s return to producing cars in China as it takes yet another stab at succeeding in the world’s biggest car market.

Viaggio (voyage in English; its Chinese name, Fei Xiang, means flying) is the first Fiat-Chrysler Group twin project, as both Fiat and Dodge have tweaked this C-segment sedan for their respective uses in different world markets.

The new four-door, five-seat Viaggio is thus based on the CUSW (Compact US Wide) architecture, which also forms the basis of the new Dodge Dart, recently presented at the Detroit Motor Show in January. The CUSW architecture is, in turn, derived from the Compact ‘C-Evo’ architecture originally developed for the Alfa Romeo Giulietta.

At 4,679mm in length, 1,850mm in overall width and with a 2,708mm wheelbase, the Viaggio’s overall dimensions are similar to the Dart, albeit with slight increases in length (the Dart is 4,670mm) and wheelbase. Unlike its platform stablemates, for reasons of cost the Viaggio ditches the platform’s multilink rear suspension in favour of a simple beam arrangement.

Fiat has also announced that the Viaggio won’t be getting the latest breed of MultiAir engines, but will be equipped with the tried and tested 1.4L T-Jet unit in both 120 hp and 150 hp outputs. These will be matched up to either a 5-speed manual transmission or the Dual Dry Clutch Transmission (DDCT) developed by Fiat Powertrain.

Designed by the Fiat Group Style Centre in Turin, the two images clearly show the proportions of the Dart. The sides are untouched between the new models, with the sole remit for ‘creative expression’ being the Viaggio’s new front and rear clips. At the front, there is a new chrome-trimmed grille which is the latest stab by Fiat at creating a coherent identity for the brand, and reflects the look which will also be seen on the forthcoming Fiat Linea facelift. The outer headlight casing and a number of the internal elements appear to have been carried over from the Dart. At the rear, there is a new bootlid, with the Dart's Americanised full-width light cluster dropped in favour for two conventional light units (which use LEDs). The registration plate also moves up from the bumper to the bootlid.

The new Fiat sedan will be the first car to be produced in the new GAC-Fiat plant (which will adhere to ‘World Class Manufacturing’ standards) in Changsha, in the Hunan province. The first cars, Fiat says, will be produced from July and will go on sale in the third quarter of this year. Next year a hatchback version of the Dart/Viaggio sedan is proposed to appear. Details on this model remain unclear, but it is possible this is a derivative of the mooted compact Chrysler hatchback currently being designed for the US market. Reports suggest a Fiat-badged version of this model may appear in Europe, imported from China, as a replacement for the current Bravo hatchback. If so, this would be in place of CEO Sergio Marchionne’s previous proposal to replace the Bravo with a model that aped the fundamentals of Nissan’s Qashqai crossover.

The Viaggio will represent Fiat's first attempt at Chinese production since its unsuccessful joint venture with Nanjing Auto was terminated five years ago. Fiat then tried to form a joint venture in China with domestic carmaker Chery Automobile but this attempt never got off the ground. Also, at the forthcoming Beijing International Auto Show, GAC-Fiat will be joined by sister brands Jeep, Chrysler, Maserati and Ferrari to furnish out a strong group presence in Luxury Hall E4.

 

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