Fiat is taking a new turn after its early celebrity endorsed advertisements for its U.S. relaunch, this time a new commercial with started to roll out last night, dubbed "Immigrants", plays on the Fiat 500's Italian heritage. The cars are featured in the spot cliff-diving and leaping into the sea as they make their way from Italy to the U.S. "'Immigrants' tells the story of 'Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio," believes Fiat CEO Olivier Francois. "We are proud and thankful to be back in this country and we wanted to capture the viewer's attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin." The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and feature colourful landscapes and key landmarks. As the vehicles arrive to the U.S. the commercial shifts to highlight areas in New York such as the Brooklyn and Manhattan bridges, Madison Square Park and surrounding neighbourhoods. "Immigrants" is set to an Italian song, 'Torna a Surriento' (Come Back to Sorrento) sung by international artist, Arianna and composed by Flavio Ibba. As the vehicles make their way to the shores of New York, the music is remixed from the classic Italian tune to a contemporary sound featuring artist Pitbull. The commercial will be available in both a 90-, 60- and 30-second version and was created in partnership with The Richards Group of Dallas.