As its
sales continue to drop across Europe, Fiat's Pomigliano
d'Arco factory, the home of the brand's only new range
model, the third generation Panda, is set to see
production halted for an extra two weeks following the
usual summer break. That month long scheduled holiday
period starts on 23 July.
The additional the
production break, which Fiat claims will prevent "the
costly accumulation of vehicles," is set to take place
from 20-31 August at the factory located near Naples
which only started to produce the new Panda earlier this
year, the A-segment car being switched from Poland after
a protracted battle with the unions at the former Alfa
Romeo plant over signing up to new contracts to ensure
its future.
"The crisis in car
sales shows no sign of ending," Fiat in a statement.
"The Italian market, which is now back at levels last
seen in 1979, is penalising Fiat, especially in the city
car segment where the Group owns 60 percent of the
market with its Panda and 500 models."
The new Panda has
arrived at a highly competitive time for European sales,
while Fiat brand has seen its sales fall by 17.5 percent
across the continent (EU27+EFTA) over the first half of
the year to 327,647 units while last month they fell
17.9 percent. The third generation Panda also received a
perceived blow when it was only awarded a 4 Star
EuroNCAP safety rating late last year while, essentially
an evolutionary design, it has faced increased
competition in A-segment particularly from VW's up! and
its SEAT and Skoda spin-offs.
In Italy, where the
new Panda sees the bulk of its sales, its volumes are
keeping roughly inline with last year when the
second-generation model was still on sale. Pomigliano
d'Arco could also face further production halts as Fiat
added yesterday: "In coming months the situation will be
continually monitored."