The 'Project World Car' family has seen the Palio (hatchback) and Siena (sedan) versions recently replaced with all-new models after a long and successful run of being built and sold in Brazil. The family's niche versions, the Palio Weekend (estate) and Strada (pickup) as well as the outgoing Siena (sedan) which is being retained as an entry model, will all continue in the Brazilian model line-up but they have been given a freshening up to keep their sales robust.

The Strada pickup is sales leader not only in its segment but also among all light utility vehicles. The revised Strada, the latest of a series of life-long facelifts, now comes with a more modern look, brings more convenience and comfort to users, plus a new range of equipment and accessories - the most extensive of its category. With excellent load capacity across all cab options, the refreshed Strada comes with new features that aim to improve its qualities, as well as increasing its attractiveness and competitiveness.

The new range of Strada pickups consists of nine cab versions: Simple, Extended and Double, three trim levels (Working, Trekking and Adventure) and now three different engines: Fire 1.4 HP, E-torQ 1.6 16V and E-torQ 1.8 16V.

In addition, the new 2013 line has a strong price positioning and an extensive list of standard and optional content - some of which are unique in the segment.

Internally, the restyled Strada pickup receives new panels with new air vents and an instrument panel with a more modern feel and differentiated finishes for each version. The seats feature a new structure and new fabrics for the linings, including the door panels. The seats longitudinal movement systems have been improved for easier operation. And for added comfort, the model comes with resting plate for the driver's left foot.

For the 2013 Model Year the Strada pickup, in its entry-level version guise, now features a more attractive and robust look, in addition to being complete and comfortable, which leaves it with an excellent cost-benefit ratio in its category: the Strada Working features the 1.4 engine with three cab options - Simple, Extended and Double.

In the 'Working' version of the Strada - the pure utility version, there are new innovations inside the vehicle to make it more practical, comfortable and refined. As with the base version, the Working also comes from the factory with items like trip computer, speed limiter and scheduled maintenance alerts, safety belts with retractable three-point height adjustment, follow me home, exterior mirrors with internal command, foot rest (driver side), protective grille, rear window, door, ladder carrier, carriage cover - removable - with key, hooks for lashing cargo onto cab and carriage, and storage compartments on the doors. As for optional items, it offers the HSD system, power steering, air conditioner, steering wheel with height adjustment, sliding rear window, fog lights, hood, Connect CD MP3 player, Bluetooth speaker phone, and USB input.

With a new front bumper and new grille, as well as new wheels and hubcaps, and the exterior mirrors in body colour, the Trekking version also gains a new engine, the E-torQ 1.6 16V with 115 hp (w/ gasoline) and 117 hp (w/ ethanol). Another addition to the Strada Trekking MY2013 is the Double Cab version. The Trekking version also features in its standard equipment the HSD (High Safety Drive) kit comprising front air bags and ABS brakes with EBD, plus power windows and locks. This version, which was already equipped with items such as power steering and fog lamps now features more standard content that aims to make it more comfortable and safer. It also offers optional items such as air conditioning, leather steering wheel with radio controls (6 buttons), 14" alloy wheels, Connect CD MP3/WMA player and sunroof.

The Strada Adventure (Extended and Double Cab) pickup, which has a more sophisticated interior and a unique exterior design that refers to a more robust product, comes with a more imposing and modern front clip. Inside, the dashboard features new air vents and new screen printing for the instrument panel.

Among the items highlighted in this facelifted version is the 'Locker' Limited Slip Differential, the only one available in this market segment. Another strong point is the Dualogic Double Cab version, also unique in the segment reserved for compact pickups, which provides greater comfort. The new three-spoke steering wheel features radio controls and butterfly switches to change gears for Dualogic transmission option. The new Adventure version also includes in its list of equipment CD/MP3 Radio or CD/MP3-Connect sound system with USB port and Bluetooth connection for cell phones.

The pickup's top version also gets the E-torQ 1.8 16V engine with 130 hp (w/ gasoline) and 132 hp (w/ ethanol). The sporty feel of the Adventure version is further enhanced by lateral antislip foot boards, compass, longitudinal and transversal inclinometer, deep positioned headlights, boxes, Adventure styled hub caps, mixed use tyres, plus door protection covers that come with the Adventure inscription. The wheels, also with a new design, are 15" in size as standard and can optionally come with 16" rims and urban use tyres.

Well equipped, the Adventure pickup features standard content such as the HSD (High Safety Drive) kit comprising of front airbags plus ABS brakes with EBD. There are also power windows and central locking as well as air conditioning, while optional extras include dual-colour leather and sunroof.