The Fiat "Strada by Lumberjack", which will be available from this month in Italy, will make its debut at "Micam Shoevent", an international footwear show which opens in Milan tomorrow and then runs until March 7. The new Strada version gets some new badging and decals that are specific to the "Lumberjack" brand as well extra equipment as standard (such as roof bars and instrument gauges) which are drawn from the Brazilian versions. It will come across the 'Adventure' versions of the Strada in extended and crew cab options.

Fiat "Strada by Lumberjack" comes with two cab configurations and costs on the Italian market (price before tax) from €16,700 (Long Cab version) to €17,850 (Crew Cab version). Both solutions feature the 1.3  MultiJet 16v Euro 5 engine, which has been fitted to the Strada for its return to the European showrooms, and delivers a maximum power of 95 HP and a torque of 200 Nm (20.4 kgm at 1500 rpm). Provided with variable geometry turbocharger and intercooler, the engine guarantees decent performance and low running costs and consumption (as low as 5.3 litres/100 km on the combined cycle). This compares favourably to the specifications of the more bulky pick-up trucks made by competitors which all link high power to high consumption.

On the outside, the new Fiat Strada has a special "Lumberjack red" body, a "Lumberjack" badge, side stickers with the wording "Natural Story" and electrically adjustable door mirrors as standard. Furthermore, the "all terrain" look of the model is enhanced by lengthwise roof bars, 15" alloy rims and oversized lug tread 205/65 R15 tyres.

Inside, the Fiat "Strada by Lumberjack" has leather seats, a height-adjustable steering wheel, "Lumberjack" logoed floor mats, along with the Brazilian market's optional compass and inclinometer as standard.

There is also ergonomic antisubmarining seats, climate control system, ABS, front airbags and fog lights. The equipment is completed by the electronic locking differential (E-Locker) which is a great help when tackling terrain with poor grip in general but when the extreme performance typical of a 4WD is not required. In detail, the system can lock the front differential, sending all the available torque to the wheel with the best grip to get the vehicle out of tricky situations: the result is "off-road-like" performance combined with all the winning characteristics of a 4x2. The E-Locker does not imply the costs of 4x4 drive, it does not penalise tare or payload and it does not impact on fuel consumption and maintenance costs.

This genuine "unlimited edition" hopes to satisfy the needs of a clientele who focuses on features and price, such as mountain communities, stable owners, holiday farm managers and animal breeders, farmers and vineyard owners: in brief, people who are investing in the green economy, who are rooted in their land and are well aware of the excellences it can offer.  The Fiat "Strada by Lumberjack" is created hopefully with them in mind.

It is a professional pick-up truck with the appeal of a car, today also with crew cab for even more versatile use and easily transporting up to four occupants still with a net payload (without driver) of 350 kg. These features are made even more interesting by the external dimensions of the vehicle - it is 4.46 metres long, 1.71 metres wide and has a wheelbase of 2.75 metres - and by the capacious rear bed which is either 1332 millimetres (long cab version) or 1082 millimetres long (crew cab version) and 1300 millimetres wide (1070 millimetres between wheel arches).

With a regular shape to make it easy to exploit to the full, the rear bed is provided with scratch-resistant protective lining designed to withstand extreme temperatures. Robust hooks used to fix the transported objects in safety are placed on the sides and bottom of the box so as not to hinder loading and unloading operations. Access to the load bed is also facilitated by the rear board, covered in non-slip material which can be folded by 90° and is even removable. It can bear a weight of 300 kilograms. The payload including driver ranges from 630 to 665 kilograms according to the version, while the gross vehicle weight is 1915 kilograms. The towable weight is 1000 kilograms.

Technical specifications of Fiat “Strada by Lumberjack”