Termini Imerese's 41 years of rich history as an
important industrial component in the Fiat Group
automobile production landscape has finally drawn to a
close and a three week limbo period now beckons before
new owner DR Motor is scheduled to assume control of the
Sicilian factory.
A
factory that assembled a string models that were integral to Fiat
Group's sales successes - such as the Fiat 126, Panda and
Punto, as well most recently Lancia's Ypsilon supermini
- is now finally idled. Fiat consistently claimed that
assembling cars at the island plant, which offers no
bridge to the mainland and an under developed supplier
base, added around 800 euros to the cost of each car
coming off the production lines.
However the closure of Termini Imerese is likely to
cause significant hardship in a region already blighted
by poverty, high unemployment and offers very few
prospects, and is also a stark reminder that the
relationship that Fiat traditionally enjoyed with its
workforce has recently been jettisoned. The
signs are now being removed at the factory and the shutters put up.
The
last car, an Ypsilon, came off the lines on November
24th and all workers were laid off after that date. DR
Motor leads out a group of five companies that will take
over the premises. Less promisingly, despite the long
lead time since Fiat announced it would close Termini
Imerese, an operating strategy isn't in place yet. DR
Motor claims that its plans will be announced on January
19.
However with immediate effect, 1,417 workers employed by
Fiat Group Automobiles at Termini Imerese are being laid
off and 133 from the serving facility, Plastic
Components. According to the December 1 agreement, the
new company will reemploy 30 percent of the workers (425
from FGA and 40 from Plastic Components), either
directly at DR Motor or through the other companies
involved. The December 1 agreement also confirms the
handover of the plant to DR Motor as well as incentives
for 640 of the workers.
Massimo Di Risio, the entrepreneur who set up DR Motor
in 2006 to assemble selected models from China's Chery
Automobile in Italy from CKD kits, has ambitious plans.
While Termini Imerese only assembled one model and
recently ran at around a third of capacity, Di Risio
plans to build a range of up to six DR Motor-badged
Chery models. However many quarters suggest that jumping
on the opportunity of Termini Imerese is more attractive
to obtain grants that will come along with the venture
as DR Motor has struggled to make any impact so far. DR
Motor's plan for Termini Imerese was chosen after a
process led by by the Italian Economy Minister, Paolo
Romani, and the President of the Sicilian Region,
Raffaele Lombardo. The location of Sicily has uncanny
resemblance to DR Motor's current assembly base in
equally less-industrialised Municipality of Macchia
d'Isernia close to Isernia in the Molise Region where
there are questions being raised over a 5 million euros
grant that was given by the authorities as well as over
wages to staff which have reportedly not been paid for
the last two months.
In
pure numbers terms, the portents aren't promising for a
future DR Motor-led revival of the Termini Imerese
plant. In 2010 the Sicilian facility built around fifty
thousand Ypsilons, last year's production of the Lancia
B-segment hatchback is likely to be a bit higher thanks
to the arrival of the new model (assembly of the new
version now takes place in Poland but sales data doesn't
split up the individual proportions of two generations).
By contrast for the eleven months from January to
November 2011, DR Motor sold just 2,831 cars in Italy, almost a
third down on the same period in 2010. For the last
month on record, November 2011, DR Motor sold just 126
cars, down by a massive 74 percent on the same month in
2010.