Fiat CEO
Sergio Marchionne last week served up a sharp prod to
the company’s embattled Italian workforce by stating
that two of its domestic plants could potentially close
if claimed plans to shift production towards meeting US
market demands fail to gain traction.
The pointed threat is the
clearest hint yet made towards cutting excess capacity
at Fiat’s major Italian factories, and comes just months
after it closed the Termini Imerese factory in Sicily.
Marchionne has long seen excess production capacity
across Europe as being one of the industry’s biggest
challenges, and has frequently railed against political
imperatives that have prevented reductions.
Marchionne perceives
that Fiat and Chrysler Group plants in Mexico, Canada
and Europe will all be needed to fill out a third of US
vehicle demand, and that this could prove a lifeline for
the Italian plants in light of slowing European demand.
The
news was reported by the newspaper Corriere della Serra,
which spoke to Marchionne in an attempt to get to grips
with the current situation and in doing so, provided a
welcome interruption from the series of fawning
interviews conducted with the Fiat and Chrysler CEO in
recent times. Amongst other points, the interviewer
gently mocks Marchionne’s claims as to why new models
have not materialised and why hard-won European market
share has been given away. But it was in response to an
inquiry as to how many plants would be excessive, that
Marchionne dropped a strategic bombshell. “All plants
will stay in place. We have everything in order to seize
the opportunity to work in a competitive way from the
perspective of the United States, but if it does not
happen, we could withdraw from two of the five sites.”
In line with Marchionne’s usual modus operandi, this
‘shock’ pronouncement puts the spectre of plant closures
out into the open, an initial overt step in a
softening-up process designed to soften the blow of
eventual closures.
Asked which sites would be at risk, Marchionne declined
to elaborate, but at biggest risk of the axe is the
giant Mirafiori factory in Fiat’s hometown, Turin. Even
prior to Marchionne’s arrival, Fiat has eyed reductions
in the capacity of this historic plant, but it has
always been deemed a politically impossible concept to
carry out. In recent years, production has been run down
to the point where it now assembles only two vehicles –
Alfa Romeo’s MiTo and the Lancia Musa mini-MPV, the
latter of which is scheduled to end production next
year. Although the plant has a capacity of 280,000 units
a year, production has ebbed away to just 54,000 units a
year. This figure is significantly lower even than the
70,000 units being produced when workers voted in a
referendum to accept new plans which never materialised.
Mirafiori has been the subject of several mooted
business plans in recent years. In practice, none have
stacked up as serious proposals and have been generally
regarded as part of a long-term political game being
played by Fiat’s hierarchy over the plant’s future. Many
observers feel the latest proposal – to assemble a new
B-segment Jeep and related replacement for the current
Fiat Sedici – is merely the latest step in this game,
given the vast discrepancy between Mirafiori’s ultimate
capacity and realistic production volumes for these
models. For the time being, nevertheless, Marchionne
reaffirmed Fiat’s current commitment to this latest
plan, stating: “Mirafiori [will] return to [the Fabbrica
Italiana plan] by the end of 2014 with a Chrysler and
Fiat model.”
Also hanging under a cloud is the Cassino plant near
Rome, which assembles the related Fiat Bravo, Lancia
Delta and Alfa Romeo Giulietta models. Sales of the
Bravo and Delta have long since tailed off, leaving the
Giulietta as the plant’s mainstay, although that model
too has seen its sales peak early and hasn’t proved as
big a hit in volume terms as its predecessor, the 147.
However, its new C-Evo architecture has since been
evolved for the US market, and if long-standing plans to
introduce Alfa Romeo Stateside do ever materialise, this
could hand the plant a lifeline in terms of US-destined
production of the next generation, as well as
potentially spinning other specific US-market vehicles
off this strategic platform. Cassino currently has a
vastly under-utilised capacity of 300,000 units a year.
Significantly, Marchionne also told Corriere della
Sera in last week's interview that the new labour
agreements now being introduced in Italy will render
Fiat’s domestic operations sufficiently competitive to
be able to slot into his global production plans.