There
were few positives for Fiat Group Automobiles (FGA) in
Germany last month as the Fiat and Alfa Romeo brands
lost ground year-on-year and underperformed the overall
market which started the new year off flat.
In total 210,195 new cars were sold in Germany last
month, which was just 0.04 percent down on January 2011.
The Fiat brand struggled to match the overall market and
with 4,801 sales last month it was down 2.4 percent
year-on-year. That gave Fiat a January market share of
2.3 percent.In
share terms the Fiat brand trailed most of the down
market volume brands in Germany including Citroën which
grabbed 2.9 percent share, Hyundai (3.6 percent), Opel
(6.5 percent), Peugeot (2.4 percent) Renault/Dacia (4.9
percent), Skoda (4.0 percent) and Toyota/Lexus (2.5
percent), although it did just squeeze out Nissan (2.2
percent).
Alfa Romeo, currently without a fully sustainable model
range, sold 695 cars in January which gave it a 0.3
percent share of the market. That was a year-on-year
drop of 16 percent, the fourth worst on this market in
these terms behind Daihatsu (-51.6 percent), Mazda
(-40.1 percent) and Renault/Dacia (-17.3 percent).
Ironically for most of 2011 Alfa Romeo was amongst the
market's best performers, its abrupt reversal
demonstrating once again the chaotic recent management
of this brand by Fiat.
Lancia was the best performer from FGA for January in
Germany as well as being the best performer on the whole
market in year-on-year terms, up 358.4 percent, albeit
off a total volume of 353 units. that gave Lancia a 0.2
percent market share for the month. Lancia was in fact
considerably the best year-on-year performer, next
closest were Kia (+132.1 percent) and Land Rover (+81.4
percent).
Also amongst the stellar performers last month was
Chrysler Group, although it too is coming off small
volumes. KBA data still combines the three brands
- Chrysler, Dodge and Jeep - although in reality most if
not all the volume comes from the Jeep brand as the
other two have been pulled from this market. The total
for Chrysler Group last month came in at 561 units and,
although year-on-year data is less meaningful, that was
up 61.7 percent on January 2011 and made the
Fiat-controlled U.S. carmaker the fourth most improved
for the opening month of the year. Chrysler Group took a
0.3 percent market share for the month.