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Last week
Adelheid D. Kieper won the TwitBid initative
dedicated to promoting the arrival of the
limited edition Fiat 500 America. The German
user received the "number one" car of the
limited edition run, personalised with her
Twitter nickname. |
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Fiat
Group continued to find trading conditions tough in
Europe during April, it was down 11.3 percent to 75,462
units against the overall market which lost 6.5 percent.
In total 1,132,172 new cars were sold across Europe
(EU27+EFTA) last month.
With 75,462 registrations in April compared to 85,085
during the same month a year ago, Fiat Group was down
11.3 percent and its market share slid by 0.4 percent to
7.1 percent. Of the nine main carmaking groups in
Europe, the other double digit losers were GM (-11.1
percent), Toyota (-13.2 percent) and Renault (-15.1
percent) and in fact only Daimler (+1.1 percent) and BMW
(+2.6 percent) managed to end the month in positive
territory from this bunch.
The Fiat brand notched up 54,554 sales in Europe last month,
and when compared to 61,201 in April 2011, that was a
fall of 10.9 percent. Fiat's market share for the month
thus narrowed slightly by 0.2 percent to 5.2 percent.
Lancia (which includes Chrysler's sales in the UK and
Republic of Ireland in its data) had a decent April, up
8.1 percent to 9,342 units (8,645 in April 2011). That
performance outshone the falling overall market and
bumped Lancia's market share up by 0.1 percent to 0.9
percent.
Alfa Romeo was the biggest loser from the Fiat Group
Automobiles (FGA) brand portfolio, down 21.3 percent to
8,704 units (12,669 units in April 2011). That meant its
market share contracted by 0.3 percent to 0.8 percent
and it also left Alfa Romeo as the third worst
performing brand in Europe after Mitsubishi (-38.7
percent) and Lexus (-37.8 percent).
Jeep was FGA's biggest winner in year-on-year terms last
month, up 31.9 percent to 2,308 units; it took a 0.2
percent share of the total market. The Fiat Group's two
luxury/performance brands, Ferrari and Maserati, sold a
combined total of 554 cars, down 31.4 percent
year-on-year.
After the first four months of the year a total of
4,487,798 new cars have been sold in Europe, down 7.1
percent year-on-year. The Fiat Group is on 293,100 units
so far this year and when compared to 356,825 units
during the opening four months of 2011 that's a fall of
17.9 percent. It also leaves the Fiat Group as the
second worst performer amongst the top nine carmaking
groups exposed to the European market, behind Renault
which is down a steep 21 percent. The Fiat Group's
market share for the first four months of the year thus
drops by 0.9 percent to 6.5 percent.
The Fiat brand has 208,754 registrations for the
year-to-date, that is down almost fifty thousand units and 19.2
percent on the same period last year. As a result Fiat's
market share for the first third of the year dips by 0.6
percent to 4.7 percent.
With 38,589 sales to the
end of April, Lancia
(which also includes Chrysler's sales in the UK and Republic
of Ireland in its year-to-date data)
is up 1.0 percent year-on-year and its market share for
the period remains unchanged on 0.8 percent.
Alfa Romeo has 35,931 sales so far this year, down more
that sixteen thousand units and 31.8 percent
year-on-year which makes it the worst performing brand
in Europe in 2012 in these terms. As a result its market
share for the opening four months of the year dips by
0.3 percent to 0.8 percent.
FGA's best performer so far in 2012, in year-on-year
terms, is Jeep which is up by more than a half (+51.7
percent) and that sees its European market share for the
year-to-date double to 0.2 percent. It also means Jeep
is the best performing brand in Europe so far in 2012 in
year-on-year terms, the second best is Land Rover which
is up 40.9 percent.
Ferrari and Maserati are struggling to find buyers this
year, and taken combined, they have 2,019 sales, which,
when compared to 3,215 during the same period last year,
is a fall of 37.2 percent.
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