Fiat
Group continued to be amongst Europe's biggest losers
during May as its 82,501 sales equated to a fall of 12.1
percent against the overall market which dropped by 8.4
percent. In total 1,150,434 new cars were sold across
Europe last month, taking data for the EU member nations
plus the EFTA signatories, according to Brussels-based
automotive industry body ACEA.
With a decline of eleven thousand units last month when
compared to May 2011, Fiat Group saw its market share
slip by 0.3 percent year-on-year to 7.2 percent. That
12.1 percent drop in year-on-year terms, Fiat Group did
however outperform PSA Peugeot-Citroën (-19.6 percent),
Renault (-12.8 percent) and Ford (-12.6 percent), and in
fact the only carmaker amongst the big nine to enjoy a
positive sales month was Toyota, up 13.2 percent
year-on-year.
The Fiat brand sold 60,503 cars in Europe last month,
down eight thousand units and 11.7 percent year-on-year
meaning its market share was down by 0.2 percent to 5.3
percent. Lancia (which includes Chrysler's UK and
Ireland sales in its sales data) bucked the overall
downward trend and its 9,756 registrations was up 104
units and 1.1 percent to keep its market share unchanged
at 0.8 percent. Alfa Romeo's difficult 2012 continued,
its 9,111 sales was down nearly four thousand units and
29.7 percent, the second worst performance of any brand
in Europe (after Mitsubishi, -34.0 percent) and its
market share contracted 0.2 percent to 0.8 percent
year-on-year.
The Fiat Group's niche brands had a mixed month of May,
Jeep was up 31.7 percent, the third best performance of
any brand in Europe in year-on-year terms, albeit to
just 2,626 units, while Ferrari and Maserati sold a
combined 505 units, down 30.3 percent.
After the first five months of the year a total of
5,641,371 new passenger cars have been sold in Europe,
down 7.3 percent on the same period last year. Fiat
Group has 375,795 registrations for the year-to-date,
down 16.6 percent on the same period last year. That
leaves Fiat Group as the second poorest performer from
the top nine groups with Renault (-19.4 percent) holding
the wooden spoon. Fiat Group's market share for the
year-to-date slips from 7.4 to 6.7 percent year-on-year.
Fiat brand has 269,430
registrations so far this year, and when compared to
326,851 during the same period last year that's a fall
of 17.6 percent. As a result its market share for the
year-to-date slips from 5.4 percent to 4.8 percent
year-on-year. Lancia (which includes Chrysler's UK and
Ireland sales in its sales data) has 46,384 sales for
the year-to-date, virtually flat (+1.1 percent)
year-on-year and that comfortably outperforms the
overall market and keeps its share unchanged at 0.8
percent. Alfa Romeo is on 45,070 units after five
months, a slump of twenty thousand units and 31.3
percent when compared to the January to May period last
year and its market share is down by 0.3 percent to 0.8
percent year-on-year. Along with struggling Mitsubishi
(-31.9 percent), Alfa Romeo is the biggest losing brand
in Europe for the year-to-date, a stark contrast to its
successful first three quarters of the 2011.
Amongst the Fiat
Group's niche brands, Jeep is up 46.8 percent to 12,423
units, the best performing brand in Europe for the
year-to-date in year-on-year terms. Ferrari and Maserati
have sold a combined 2,488 cars which is down 36.9
percent compared to the same period last year.
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