 |
|
Alfa Romeo struggled in Germany last month,
its sales contraction of more than a quarter
came after selling 736 cars which dropped
its market share for the month down to 0.3
percent. |
|
|
|
Fiat and
Alfa Romeo both lost big chunks of ground in Germany
last month, down 19.0 and 28.5 percent year-on-year
respectively, against the overall market which was also
negative, losing 4.8 percent. Lancia however opposed
this downward trend and was up 312.5 percent. In total
289,977 new cars were sold in Germany last month
according to national industry body KBA.
With 8,045 registrations in May the Fiat brand lost 19
percent year-on-year, its market share for the month
coming in at 2.8 percent. That left it amongst the
market's biggest losers in year-on-year terms but
however beating Daihatsu (-80.4 percent), Mazda (-38.8
percent), Jaguar (-36.5 percent), Alfa Romeo (-28.5
percent) and Citroën (-20.8 percent).
Alfa Romeo struggled though, its sales contraction of
more than a quarter came after selling 736 cars which
dropped its market share for the month down to 0.3
percent.
The story was better at Lancia as its May sales rose
312.5 percent to 297 units although that added up to
just a 0.1 percent share of the market for the month.
That also left Lancia as the best performer for the
month in year-on-year terms, well ahead of the next
highest riser, Subaru, which was up 63.7 percent. The
picture was also improved at Chrysler Group which saw
650 sales. Although the Fiat majority owed U.S. Carmaker
doesn't breakdown data between its brands this figure
would be all or almost all from the Jeep brand. That
performance was up more than a half in year-on-year
terms.
For the year-to-date 1,337,679 cars have been sold in
Germany and last month's negative performance has pulled
the overall market down to a flat position; it is now up
0.3 percent for the period.
The Fiat brand is down 8.7 percent to 33,365 cars for
the year-to-date which adds up to a 2.5 percent share of
all German market sales. Fiat is the market's sixth
worst performing brand for the period behind Daihatsu
(-72.6 percent), Alfa Romeo (-25.7 percent), Mitsubishi
(-20.5 percent), Honda (-20.3 percent) and Opel (-9.6
percent).
From being one of the German market's best performers
last year, Alfa Romeo is now amongst the worst. In fact
if Daihatsu, which is in the steady process of being
wound out of this market, is discounted from the data,
then Alfa Romeo holds the wooden spoon and with 3,661
sales so far this year it accounts for a 0.3 percent
share of all German market sales.
Lancia, however, is at the other end of the scale, its
1,617 cars for the year so far is up 234.8 percent, well
ahead of the next best year-on-year performer, Land
Rover, which is up 77.3 percent. Lancia though is now
only a nominal nameplate in this market and its slice of
all sales for the first five months of the year comes in
at only 0.1 percent.
The Chrysler Group is the market's fourth best performer
in year-on-year terms for the year-to-date, its 2,856
units which would be all or almost all drawn from the
Jeep brand, is up 36.6 percent on the same period last
year.
|
|
|
