Fiat
Group saw its sales continue to decline sharply during
June as it lost 16.7 percent year-on-year and its market
share contracted to 6.4 percent against the backdrop of
the overall market which pulled upwards to finish
relatively flat.
In total 1,254,052 cars
were sold in Europe (EU27+EFTA) last month which was
twenty thousand units and 1.7 percent down on the same
month last year according to Europe automobile
manufacturer body ACEA.
With 79,927 sales in
June compared to 95,900 during the same month last year,
Fiat Group was the second worst performer out of the
main nine carmaking groups in Europe, only Ford (-17.4
percent) fared worse and these two were the only ones to
post double digit losses during June. Fiat Group's June
market share thus declined from 7.5 percent in June 2011
to just 6.4 percent last month while it was also outsold
by BMW Group (82,519 units).
The Fiat brand
continues to suffer the most in volume terms and drag
the Group south, its 57,839 units in June versus 70,479
during the same month a year ago added up to a slump of
17.9 percent. Showing just how far the mainstream Fiat
brand has declined under the current management era, its
June sales were only equal to the Mercedes brand
(57,730) and well below the BMW (64,553) and Audi
(69,858) brands.
Lancia (which includes Chrysler's UK and Ireland sales
in its data) added 9,669 sales in June which was flat
(+0.2 percent) year-on-year the only FGA brand, apart
from the niche Jeep division, to escape the red ink. The
troubled Alfa Romeo brand continues to give up all the
decent gains it made after the Giulietta was initially
launched and its June tally of 8,963 represented a fall
of four thousand units and 30.2 percent year-on-year.
The Fiat Group's three niche brands had a more positive
June however, the Jeep division was up 19.4 percent to
2,709 vehicles while the two luxury/performance brands,
Ferrari and Maserati, sold a combined 747 units which
was up 13.4 percent year-on-year.
After the first six
months of 2012 a total of 6,896,348 new cars have been
sold in Europe, down 6.3 percent on the same period last
year. Fiat Group is on 456,191 units, down 16.5 percent,
the second worst performance amongst the main nine
carmaking group, behind Renault (-16.8 percent).
For the first half of
the year the scale of the Fiat brand's problems are
graphically clear and its 327,647 units is down 17.5
percent on the same period last year, while its European
market share has tumbled below the five percent
threshold, from 5.4 percent for H1 2011 to 4.8 percent
for H1 2012.
Lancia (including
Chrysler's nominal European sales) is on 56,073
registrations for the year-to-date and is up five
hundred units and 1 percent on the first half of last
year meaning its H1 market share remains unchanged on
0.8 percent, while Alfa Romeo is down over twenty four
thousand units and 31.1 percent to 54,097 units and its
market share is down from 1.1 percent in H1 2011 to 0.8
percent in H1 2012. The Fiat Group's three niche brands
are mixed for for the year-to-date, Jeep is up 41.4
percent to 15,168 units while Ferrari and Maserati
combined have dropped 30.3 percent to 3,206 units.