20.07.2012 FIAT GROUP SUFFERS DIFFICULT JUNE FOR SALES ACROSS EUROPE

FIAT PANDA 2012

Fiat Group saw its sales continue to decline sharply during June as it lost 16.7 percent year-on-year and its market share contracted to 6.4 percent against the backdrop of the overall market which pulled upwards to finish relatively flat.

In total 1,254,052 cars were sold in Europe (EU27+EFTA) last month which was twenty thousand units and 1.7 percent down on the same month last year according to Europe automobile manufacturer body ACEA.

With 79,927 sales in June compared to 95,900 during the same month last year, Fiat Group was the second worst performer out of the main nine carmaking groups in Europe, only Ford (-17.4 percent) fared worse and these two were the only ones to post double digit losses during June. Fiat Group's June market share thus declined from 7.5 percent in June 2011 to just 6.4 percent last month while it was also outsold by BMW Group (82,519 units).

The Fiat brand continues to suffer the most in volume terms and drag the Group south, its 57,839 units in June versus 70,479 during the same month a year ago added up to a slump of 17.9 percent. Showing just how far the mainstream Fiat brand has declined under the current management era, its June sales were only equal to the Mercedes brand (57,730) and well below the BMW (64,553) and Audi (69,858) brands.

Lancia (which includes Chrysler's UK and Ireland sales in its data) added 9,669 sales in June which was flat (+0.2 percent) year-on-year the only FGA brand, apart from the niche Jeep division, to escape the red ink. The troubled Alfa Romeo brand continues to give up all the decent gains it made after the Giulietta was initially launched and its June tally of 8,963 represented a fall of four thousand units and 30.2 percent year-on-year.

The Fiat Group's three niche brands had a more positive June however, the Jeep division was up 19.4 percent to 2,709 vehicles while the two luxury/performance brands, Ferrari and Maserati, sold a combined 747 units which was up 13.4 percent year-on-year.

After the first six months of 2012 a total of 6,896,348 new cars have been sold in Europe, down 6.3 percent on the same period last year. Fiat Group is on 456,191 units, down 16.5 percent, the second worst performance amongst the main nine carmaking group, behind Renault (-16.8 percent).

For the first half of the year the scale of the Fiat brand's problems are graphically clear and its 327,647 units is down 17.5 percent on the same period last year, while its European market share has tumbled below the five percent threshold, from 5.4 percent for H1 2011 to 4.8 percent for H1 2012.

Lancia (including Chrysler's nominal European sales) is on 56,073 registrations for the year-to-date and is up five hundred units and 1 percent on the first half of last year meaning its H1 market share remains unchanged on 0.8 percent, while Alfa Romeo is down over twenty four thousand units and 31.1 percent to 54,097 units and its market share is down from 1.1 percent in H1 2011 to 0.8 percent in H1 2012. The Fiat Group's three niche brands are mixed for for the year-to-date, Jeep is up 41.4 percent to 15,168 units while Ferrari and Maserati combined have dropped 30.3 percent to 3,206 units.
 

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