The Fiat brand had a very strong month and with 3,712 sales in July versus 2,639 units during the same period last year that added up to a 40.66 percent rise and put it firmly amongst the big winners in the UK for July in year-on-year terms. That result made up for July 2011 when Fiat's UK sales fell by more than a quarter versus July 2010 against the backdrop an overall market that was slightly down. Last month's performance also boosted Fiat's July market share year-on-year by half a percentage point to 2.58 percent.

Alfa Romeo however continues to suffer sharply falling sales in the UK and it missed out on the market bounce, it managed to sell 496 cars last month, two hundred less than July 2011 and that was a fall of 28.53 percent and reduced its market share for the month, from 0.53 percent in 2011, to 0.34 percent in 2012. It also gave up most of the gains Alfa Romeo made in July 2011 when it climbed by a third versus July 2010.

The Fiat Group's niche brands, bar Chrysler, also failed to capitalise on the market's positive month. Abarth shifted just 69 cars, a decline of 19.77 percent; the Scorpion took a 0.05 percent share of the market for July. Meanwhile Maserati lost two thirds of its sales to finish July on 15 units; that was a fall of 65.91 percent and 29 units.

The Chrysler brand however was up 696.23 percent, the best-year-on-year performance during July in the UK, to 422 units, which gave it a 0.29 percent share of the month's sales. The other Chrysler Group brand, Jeep, however couldn't follow the market upwards though, it fell 9.29 percent to 127 units and took a 0.09 percent share of all sales for the month.

For the year-to-date 1,201,564 new cars have been sold in the UK, up forty thousand units and 3.47 percent on the same period last year. The Fiat brand has 29,197 sales so far this year and when compared to 25,765 during the opening seven months of 2011 that adds up to a 13.32 percent year-on-year rise. As a result of outperforming the overall market Fiat's year-to-date share rises from 2.22 percent in 2011 to 2.43 percent in 2012.

Alfa Romeo is struggling this year compared to 2011 and has 4,654 registrations for the year-to-date and when compared to 7,182 during the same period last year that is a fall of 35.20 percent. That leaves Alfa Romeo as one of the worst performers so far in 2012 in year-on-year terms while its market share for the year-to-date contracts from 0.62 percent last year to 0.39 percent this year.

Abarth has 676 registrations for the year-to-date, down 104 units and 13.33 percent on the same period last year while the Scorpion's market share for the period dips 0.01 percent to 0.06 percent. Maserati has sold 186 cars in the UK so far this year and when compared to 257 during the same seven month period last year it adds up to a fall of just over a quarter (-27.63 percent).

The Chrysler Group brands are both positive for the year-to-date and ahead of the market, the Chrysler brand has 2,028 sales, up 454.10 percent, the best year-on-year performance in the UK this year, while Jeep is on 1,308 sales and up 10.19 percent.