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Fiat Group had a difficult summer across Europe, in July it sold 63,146 cars, down 16.4 percent, while in August it added 37,682 units, down 17.7 percent, both months significantly underperforming the overall market. New passenger car sales data for July and August comes from European vehicle manufacturer trade body, ACEA.

In July 722,483 new cars were sold in Europe, down 8.5 percent year-on-year while the Fiat Group's decline at double that of the market meant its share dropped 0.7 percent to 6.5 percent. Only Daimler performed worse amongst the main nine carmaking groups in Europe in July, it was down 17.0 percent. August was just as unpromising for Fiat Group which again turned in double the losses of the overall market (722,483 units and down 8.5 percent) which means the Italian carmaker's August share dropped by 0.6 percent to 5.2 percent. Again, amongst its peer group it was a poor performer, only Ford was worse off in year-on-year terms, shedding 28.7 percent.

Most of the Fiat Group brands suffered all summer, the Fiat brand shifted 46,216 cars in July, down 12.8 percent, and 27,991 in August, off 15.4 percent. That gave Fiat a 4.8 percent share of Europe sales in July and 3.9 percent in August. Lancia (which includes a token number of Chrysler brand sales in its figures) added 7,208 cars in July, down 21.6 percent for a 0.7 percent market share, and 3,712 in August, a drop of a quarter (-24.8 percent) which added up to a 0.5 percent overall share. Alfa Romeo continues to sink fast, and vies with Mitsubishi to be the worst performing brand in Europe this year, it was down 30.9 percent to 7,125 units in July and lost a further 31.5 percent in August to 4,064 units. Alfa Romeo's July market share came in at 0.7 percent and was 0.6 percent in August.

The niche brands were mixed: Jeep shifted 2,215 units in July (-8.5 percent) and 1,664 in August (+4.9 percent) which gave it a 0.2 percent share for both months, while there was no summer success for the Fiat Group's two luxury/performance brands, Ferrari and Maserati, they shifted a combined 382 units in July (-37.4 percent) and 287 in August (-10.8 percent).

For the year-to-date 8,591,968 new cars have been sold in Europe, six hundred thousand units and 6.6 down on the same period last year. Fiat Group, meanwhile, has 557,090 registrations which is down one hundred and ten thousand units and 16.6 percent on the same period last year. It also means that Fiat Group's market share for the first eight months of the year drops by 0.8 percent to 6.5 percent year-on-year. Fiat Group is the worst performing carmaker in Europe amongst the nine key groups, slightly adrift of Renault (-16.1 percent) with PSA Peugeot-Citroën the third weakest having shrunk down 13.4 percent.

The Fiat brand has 401,876 sales for the year-to-date, down more than eighty thousand units and 16.9 percent on the same period last year while its market share drops by 0.6 percent to just 4.7 percent. Lancia (including the Chrysler brand) is on 67,031 sales which is only 3.8 percent down on the same period last year and outperforms the overall market. Its market share thus remains flat on 0.8 percent. Alfa Romeo has sunk nearly thirty thousand units and 31.1 percent to 65,288 units for the first eight months of the year and its overall market share drops by 0.2 percent to 0.8 percent.

The Fiat Group's niche brands are mixed so far this year, Jeep is up over four thousand units and 29.4 percent to 19,070 units to take a 0.2 percent share of the European market while Ferrari and Maserati have notched up 3,825 sales combined which is down 30.4 percent on the same period last year.

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