Fiat
Group suffered another torrid month in Europe during
September as its sales shrank 18.5 percent to 66,991
units, outpaced by the overall market which lost 11
percent as all its brands recorded double digit losses.
In total 1,132,034 new cars were sold in Europe
(EU27+EFTA) last month according to European auto
manufacturer body ACEA.
In total Fiat Group dropped more than fifteen thousand
units over the same month last year which depressed its
market share by 0.6 percent to 5.9 percent. That left
Fiat Group as the second worst performer amongst the
main European auto groups, only Renault fared worse,
dropping 29.0 percent. Fiat Group was also outsold by
BMW Group by a margin of more that sixteen thousand
units.
Amongst the company's brands, Fiat dropped by 15.5
percent and nine thousand units to 50,137 units during
September, shrinking its market share for the month by
0.3 percent to 4.4 percent. Lancia (which includes
Chrysler brand sales in its total) dropped 17.8 percent
to 7,428 units although that kept its market share
steady on 0.7 percent.
Alfa Romeo continued to
be the biggest year-on-year loser amongst the Fiat Group
Automobiles (FGA) brands, falling 35.6 percent to to
just 6,941 units and which dropped its market share by
0.2 percent to 0.6 percent.
The Fiat Group's niche brands were also on the losing
end during September, Jeep was down 18.8 percent to
2,194 units, but kept its market share unchanged of 0.2
percent, while the luxury/performance brands, Ferrari
and Maserati, taken combined, sold 291 cars, a fall of
21.6 percent.
After the first nine months of the year, 9,724,423 new
cars have been sold in Europe, down 7.2 percent on the
same period last year. Fiat Group is on 623,791 sales
for the year-to-date, a decline of 16.8 percent which
adds up to a loss of one hundred and twenty five
thousand units. As a consequence, its share of European
sales for the year-to-date drops by 0.8 percent to 6.4
percent. It leaves Fiat Group as the second worst
performer amongst the big nine groups (Renault is down
17.5 percent) and in fact the third worst of every
carmaker in Europe, behind the French group and
Mitsubishi (-33.6 percent).
The Fiat brand has 451,877 sales for the year-to-date
and is down ninety thousand units and 16.7 percent on
the same period last year. Its market share for the
first three quarters of the year stands at 4.6 percent,
down 0.6 percent on the same nine months of 2011.
Lancia is the softest faller of the year so far for FGA,
and with 74,464 units sold, it is down 5.4 percent which
outperforms the overall market and that helps to keep
its market share steady at 0.8 percent.
There is no soft landing for Alfa Romeo however; its
72,172 units sold means it has fallen more than thirty
eight thousand units on the same period last year and
that is a fall of 31.6 percent which leaves it as the
second worst performing brand in Europe for the year so
far, marginally better than Mitsubishi.
Jeep is FGA's best performer for the year-to-date thanks
to a very strong start to the year; it is up 21.9
percent on the same period last year after selling
21,233 units. That equates to a 0.2 percent share of the
market for the year-to-date. It also makes Jeep Europe's
second best performing brand for the first three
quarters of the year, behind Land Rover which is up 42.3
percent.
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