Fiat
Group Automobiles (FGA) struggled in Germany during
September, with the Fiat brand losing a fifth of its
sales year-on-year and Alfa Romeo dropping forty percent
against the overall market which fell ten percent.
Lancia's single digit slide however beat the market,
albeit off nominal volumes, while the niche Jeep brand
was in positive territory.
In total 250,082 new cars were sold in Germany last
month, down 10.9 percent on the same month last year.
FGA's volume brand, Fiat, shifted 5,343 cars during
September which was down 20.8 percent year-on-year. That
reduced its market share to 2.1 percent for the month
just gone.
Alfa Romeo plunged 41.3 percent to 452 cars which left
it as the market's worst performing brand in
year-on-year terms (excluding Daihatsu which is being
wound down and out of the German market). Alfa Romeo
claimed a 0.2 percent share of the market for September.
Lancia was down 7.7 percent year-on-year during
September which outperformed the overall market but was
off the back of just 180 cars sold. It took a 0.1
percent share of the market.
Elsewhere, Chrysler Group
sold 582 cars during September, up 8.8 percent on the
same month last year. All or almost all these sales
would be attributed to the Jeep brand although the data
for the U.S. carmaker isn't broken down into its
divisions.
After the first nine months of 2012 a total of 2,398,798
new cars have been sold in Germany, a performance that
is flat on last year (-1.8 percent). The Fiat brand has
sold 57,038 cars in Germany so far this year, down 12
percent year-on-year, to take a 2.4 percent share of all
sales.
Alfa Romeo continues to have a sharp sales slowdown in
Germany and its 6,032 units so far this year represents
a fall of 28.8 percent, leaving it as the poorest
year-on-year performer bar Daihatsu. It has a 0.3
percent share of all sales on this market for the first
three quarters of the year.
Lancia has 2,525 sales for the year-to-date to claim a
0.1 share of the overall market. In year-on-year terms,
Lancia is actually Germany's best performing brand, up
88.7 percent, edging out Land Rover, which is up 81.1
percent, for the honour.
Chrysler Group has 5,398 sales for the year-to-date to
take a 0.2 percent share of the market. Almost all these
sales would be for the Jeep brand and that represents a
36.5 percent rise on last year, although the distortion
in counting Jeep in with the market-discontinued
Chrysler and Dodge brands renders the comparison data
much less meaningful.
|
|
|
