12.11.2012 FIAT UP AND ALFA ROMEO DOWN IN GERMANY DURING OCTOBER

FIAT PANDA 2012

Fiat Group Automobiles enjoyed a mixed October for sale in Germany and, against a flat market, the Fiat brand (above, the new Fiat Panda) was up 8.9 percent and Alfa Romeo down 20 percent while Lancia mirrored the market's direction.

Fiat Group Automobiles (FGA) enjoyed a mixed October for sale in Germany and, against a flat market, the Fiat brand was up 8.9 percent and Alfa Romeo down 20 percent while Lancia mirrored the market's direction.

In total 259,529 new cars were sold in Germany last month which was up 0.5 percent against the same month last year according to national automotive body KBA.

The Fiat brand, which has long been reduced to niche status in Europe's biggest new car market, saw 5,918 sales, that added up to a 2.3 percent share of October's action.

Alfa Romeo lost on fifth of its sales as it dropped to 583 cars. That gave it a 0.2 percent share of the German market for the month. Lancia meanwhile shifted 153 cars which was down 0.6 percent year-on-year and closely followed the market.

Chrysler Group recorded 566 sales, up 37.4 percent year-on-year to take a 0.2 percent share of the market. The individual brand sales aren't broken down but with Chrysler and Dodge having already exited this market all, or almost all, sales would be attributed to the Jeep brand.

After ten months of the year, 2,618,327 new cars have been sold in Germany, down 1.6 percent on the same period last year.

The Fiat brand has 5,918 sales for the year-to-date, down 10.4 percent on the same period last year. That gives Fiat a 2.4 percent share of all German sales so far this year and leaves it as the market's fifth worst performing brand this year in year-on-year terms.

Alfa Romeo has 6,615 sales for the year-to-date, down 28.1 percent on the first ten months of last year. It also leaves Alfa Romeo as the second poorest performing brand in Germany this year, or the poorest if Daihatsu, which is currently being withdrawn from the market, is excluded from the data.

Lancia however provides a brighter note for FGA, its 2,678 sales for the year-to-date are up 79.5 percent on the same period last year and make it the market's best performer in these terms, fractionally ahead of Land Rover which is up 79.4 percent.

 

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