07.12.2012 FIAT FOLLOWS THE ITALIAN MARKET DOWNWARDS DURING NOVEMBER

FERNANDO ALONSO - LANCIA THEMA

Attempting to pass off Chrysler's 300 sedan as a Lancia was always going to be at the top end of the optimstic scales, but one more example has been shifted, as, on the occasion of the traditional end-of-season ‘Ferrari World Finals' which took place at the Ricardo Tormo de Cheste circuit in Valencia on 1-2 December, Lancia delivered a Thema Executive 3.0 V6 MultiJet II 239 HP to Ferrari driver Fernando Alonso.

Fiat Group's Italian sales slumped again in November, down six thousand units and 16.6 percent to 31,666 units, however the carmaker outperformed the overall market and that meant its share closed almost up to 30 percent.

According to Italian automotive industry body UNRAE, 106,491 cars were sold in Italy last month, down 20.1 percent from the 133,284 units sold during the same period last year. Outperforming the overall market allowed Fiat Group to raise its November market share from 28.49 percent in 2011 up to 29.74 percent this year.

The Fiat brand was down 13.73 percent to 23,269 units last month, but that raised its market share to 21.85 percent. Lancia and Alfa Romeo both slumped and lost a quarter of their sales year-on-year, the former down 23.42 percent to 5,188 units while the latter dropped 25.74 percent to 2,649 units. The Fiat Group's niche brands also declined in November, Jeep was down 11.42 percent to 543 units, Ferrari dropped 27.78 percent to 13 units while Maserati lost 83.33 percent after managing to shift just 4 cars.

After the first eleven months of the year the overall Italian market is down 19.72 percent to 1,314,868 units. Fiat Group mirrors that decline, down almost one hundred thousand units and 19.46 percent to 389,849 cars. It has a 29.65 percent share of the market for the year-to-date.

The Fiat brand is down almost sixty five thousand units and 18.75 percent to 276,595 cars for the year-to-date which still beats the market and takes its share of all sales to 21.04 percent for the period. Lancia meanwhile drops 16.25 percent to 67,256 units, Alfa Romeo is down 28.14 percent to 39,610 units, Jeep is down 16.91 percent to 6,038 units, Ferrari is down 56.19 percent to 244 units and Maserati has lost 73.23 percent to rest on just 106 cars sold over the first eleven months of 2012.

The Fiat Panda was Italy's best selling car last month with 10,270 sold which was flat on last year. That put the Panda top of A-segment for the month and onto 111,000 units for the year-to-date. Second best seller for November was the Fiat Punto with 5,189 units sold, down more than two thousand units on the same month last year. The Punto has 75,233 sales now for the year-to-date, a collapse of almost forty thousand units.

Lancia's Ypsilon was the fourth best seller in Italy during November with 3,098 units sold, one thousand eight hundred down year-on-year and it has 42,390 sales for the year-to-date, more than eight thousand units off the same period last year. Another Fiat Group Automobiles (FGA) model to be struggling this year is the Fiat 500, its 2,679 units in November was almost one thousand eight hundred off the same month last year, but it still helped Fiat retain the top two slots in A-segment for the month. For the year-to-date the 500 is on 40,676 units, down seventeen thousand units on the same eleven month period last year.

The new Fiat 500L made its first appearance in the Italian top 10 best sellers last month, squeezing into tenth with 2,115 units sold, that also puts it seventh in B-segment. It now has 3,909 sales since launch. The fading Alfa MiTo comes nowhere near the B-segment top 10 these days and it added 571 units its last month, down four hundred units when compared to November 2011. For the year-to-date the MiTo has 9,968 sales, a decline of more than SE en thousand units.

In C-segment, meanwhile, Alfa Romeo's Giulietta (1,798) was third behind Nissan's Qashqai and VW's Golf in November. That represented a fall of more than six hundred units for the Giulietta year-on-year, while for the year-to-date it is on 28,079 units, down five thousand on the same period last year. Also in C-segment Fiat's Bravo has 10,672 sales for the year-to-date, almost half what it achieved in the same period in 2011.

In D-segment the Fiat Freemont was back at the top in November with 1,118 sold, down just over two hundred and fifty units year-on-year, while for the year-to-date it is on 13,521 units. In E-segment the Jeep Grand Cherokee added 163 units last month, although that represented a significant drop on last year; for the year-to-date it is on 1,610 units, flat on last year. In F-segment the only representative in the top 10 in November was Ferrari's new F12Berlinetta which saw seven registrations. For the year-to-date only one Italian car cracks the F-segment top 10, Ferrari's 458 Italia on 143 units.

Elsewhere, in the class for small MPVs, the 500L and Lancia Musa locked out the top two spots for FGA in November The Musa had 1,307 sales, in fact up four hundred and fifty units on the same month last year while for the year-to-date it is on 13,243 units to top the category and that is just one thousand units less when compared to the same period last year. The outgoing Fiat Idea, meanwhile, has 2,872 sales for the year so far.

Finally, in Multispace Fiat's Qubo and Doblò continued to rule the roost, the former adding 766 units, the latter 219. For the year-to-date the Qubo is on 10,050 units while the Doblò is on 3,378.
 

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