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The Maserati Kubang, the sports car maker’s
second shot at a luxury sport SUV concept
which is based around a reskinned Jeep Grand
Cherokee, has made its Asian debut at the
Beijing Motor Show in what may be its last
public showing, according to Maserati,
before the final production version will
make its debut at the end of 2013. |
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The
Maserati Kubang, the sports car maker’s second shot at a
luxury sport SUV concept which is based around a
reskinned Jeep Grand Cherokee, has made its Asian debut
at the Beijing Motor Show in what may be its last public
showing, according to Maserati, before the final
production version will make its debut at the end of
2013.
In Beijing Maserati is also displaying the 50-unit
limited series GranCabrio Fendi, a special edition model
created in partnership with the Italian Maison Fendi,
which will soon start production. Designed with Silvia
Venturini Fendi, this model will arrive in Maserati
showrooms worldwide shortly.
China is Maserati’s second largest market in the world,
the largest in Asia and the fastest growing worldwide.
In 2011 Maserati sales in China nearly doubled: almost
800 Maserati Quattroportes, GranTurismos and GranCabrios
were delivered to Chinese customers over the 12 months.
As of spring 2012, with Maserati sales in China growing
of a further 20% versus the same period of last year,
there are a total of almost 2,400 Maseratis on Chinese
roads.
All Maserati models enjoy great success in China, but
the best-selling model is the 56-international awards
winner Quattroporte – Maserati’s flagship sedan – with
57% of the 2011 total sales.
To support Maserati’s increasing presence in China,
Maserati built a comprehensive sales and service network
in mainland China which, by early 2012, covers 15 major
cities with 4 showrooms recently opened in Wuhan,
Wenzhou, Xiamen and Tianjin. In addition to these,
Maserati recently appointed dealerships in Ordos, Xi’an,
Harbin, Shenyang and Zhengzhou. And the plans call for a
further expansion to 2nd and 3rd tier cities – with an
overall network, in Mainland China, set to increase to
20-25 cities by the end of 2012. As of April 2012,
Hangzhou, Shanghai and Beijing are the top selling
cities for Maserati in China.
Starting in 2012 Maserati China also began to oversee
the markets of Hong Kong and Taiwan in a Greater China
Region.
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