After a long courtship, VW Group is making another
buying foray into Italy; having already acquired the
Lamborghini brand and Italdesign-Giugiaro studio, the
German giant has now finally agreed the purchase of
famous motorcycle maker Ducati Motor Holding from its
current owners, Investindustrial Group.
According to Audi: "The
transaction will be completed as quickly as possible
once authorised by the competition authorities."
Alongside Lamborghini and
Italdesign, Ducati will also be managed by the Audi
Group's Audi division. Rupert Stadler, Chairman of the
Board of Management of Audi said: “Ducati is known
worldwide as a premium brand among motorcycle
manufacturers and has a long tradition of building
sporty motorcycles. It has great expertise in
high-performance engines and lightweight construction,
and is one of the world’s most profitable motorcycle
manufacturers. That makes Ducati an excellent fit for
Audi.”
The progressive control systems
and special combustion chamber process of Ducati
engines, their resulting sporty character, and Ducati’s
extensive know-how in lightweight construction thus
offer great potential for Audi and the Volkswagen Group.
Peter Mosch, Chairman of the
General Works Council of Audi, explains that the
employee representatives of Audi support the company’s
sustainable, codetermined growth strategy. “We must use
the opportunities offered by globalisation for Audi
and that’s exactly
what we’re doing. Everyone at Audi is looking forward to
working with our new colleagues from Ducati,” commented
Mosch.
Ducati is a globally active
company and has manufacturing operations at its
headquarters in Bologna and at its own factory in
Thailand. It maintains a series of importer companies in
strategic markets. Experts predict that the motorcycle
market will enjoy strong growth over the next few years,
especially in Asia. In 2011, Ducati sold around 42,000
motorcycles and generated revenue of some €480 million,
employing around 1,100 people. The company was founded
by Adriano and Marcello Ducati in Bologna in 1926. Known
originally as Società Scientifica Radiobrevetti Ducati,
it initially built parts for radios. It ventured into
the manufacture of motorcycles in 1949.
Ducati has been actively
involved in motorcycle racing for many decades through
its racing division Ducati Corse. Its racing activities
are currently focused on the Ducati official factory
team in the MotoGP class of the Motorcycle World
Championship and in the Superbike World Championship,
supporting competitive private teams. Ducati won the
manufacturers’ championship in this latter class 17
times in 21 championships and the pilots’ 14 times.
The Audi Group delivered
1,302,659 cars of the Audi brand to customers in 2011.
In 2011 the Company posted revenue of €44.1 billion and
an operating profit of €5.3 billion. Audi produces
vehicles in Ingolstadt and Neckarsulm (Germany), Győr
(Hungary), Changchun (China) and Brussels (Belgium). The
Audi Q7 is built in Bratislava (Slovakia). In July 2010,
CKD production of the Audi Q5 was added to the existing
Audi A4 and A6 manufacturing operations in Aurangabad
(India). At the Brussels plant, production of the Audi
A1 has been running since May 2010, while production of
the new A1 Sportback began in 2012. The Audi Q3 has been
built in Martorell (Spain) since June 2011. The Company
is active in more than 100 markets worldwide. AUDI AG’s
wholly owned subsidiaries include AUDI Hungaria Motor
Kft., Automobili Lamborghini S.p.A. in Sant’Agata
Bolognese (Italy), Audi Brussels S.A./N.V. in Brussels
(Belgium) and quattro GmbH in Neckarsulm.
Subject to a positive decision
by the responsible competition authorities, the Italian
sports motorcycle manufacturer Ducati Motor Holding
S.p.A. will also belong to the Audi Group. Audi
currently employs around 64,000 people worldwide,
including around 48,000 in Germany. Between 2012 and
2016 the brand with the four rings is planning to invest
a total of €13 billion – mainly in new products and the
extension of production capacities – in order to sustain
the Company’s technological lead embodied in its
“Vorsprung durch Technik” slogan. Audi is currently
expanding its site in Győr (Hungary) and will start
production in Foshan (China) in late 2013 and in Mexico
from 2016.