23.07.2012 MASERATI BRIDCAGE 75TH SET TO STAR AT PASSIONE ENGADINA IN ST. MORITZ

MASERATI BIRDCAGE 75TH

The dramatic Birdcage 75th by Pininfarina is set to be the star of Passione Engadina, the international gathering of Italian historic cars taking place in St. Moritz from August 24 to 26. The award-winning concept supercar, that after seven years since its launch still retains its power to impression, will be on display all weekend in the main square of the famous Swiss tourist resort.

With the Birdcage 75th, based on Maserati heritage and the mechanicals of the MC12 and realised in collaboration with Motorola, Pininfarina revived the theme of the true dream car but now proposed in a synthesis of the vision of the three companies: exclusive design, sports DNA and technological innovation. Pininfarina’s prosperous collaboration with Maserati, marked by the great international success of the Pininfarina-designed Quattroporte, GranTurismo and GranCabrio, is celebrated with this rolling hi-tech sculpture that evokes a new future context, imaginary but possible, while simultaneously paying homage to the strong and distinctive brand characteristics of the Tridente.

Presented in 2005 to celebrate the 75th anniversary of Pininfarina, the Birdcage 75th is a concept of a road car where everything – style, performance, use and conception of the car – is extreme so as to get the maximum impact on the collective imagination. Based on the road racing chassis of the Maserati MC12, it seeks to capture the ultimate expression of speed, sensuality and elegance – to create a functional and dynamic automotive sculpture. Integrating some Motorola technologies make the 'Seamless Mobility' vision real, or the fluidity of the technologies as a subsequent stage of the internet revolution.

Assignment of the prestigious Louis Vuitton Classic Concept Award in 2006 had the following reason: “Celebrating the cooperation between Maserati, Motorola and Pininfarina, the Birdcage 75th is both a high level concept car integrating the most modern technologies and a fascinating dream car as was imagined in the Sixties”. At its debut at the 2005 Geneva Motor Show, this extraordinary prototype already carried off the “Best Concept” prize of the Editors’ Choice Awards assigned by Autoweek, the leading American car magazine with the following motivation: ”Birdcage 75th is pure unadulterated passion. The Pininfarina concept car also embodies the spirit of the Geneva Show. Birdcage 75th is precisely what Americans expect from an independent design house such as Pininfarina which has now become a myth”. In October 2005, the International Jury of the “L’Automobile più Bella del Mondo” award assigned the Birdcage 75th a Special Prize for the quality of the concept car motivating this as follows: “With this Maserati, Pininfarina, reviving a famous model of the early Sixties of the Tridente, imposes its commanding, future-looking innovative style.”
 

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