Chrysler Group
has reported U.S.
sales of 139,015 units, a 4 percent increase compared
with sales in February 2012 (133,521 units), and the
group’s best February sales since 2008.
Dodge, up 30 percent
year-on-year, mostly drove that positive performance as
the Fiat and Ram truck brands remained almost flat while
Chrysler and Jeep both suffered falls.
While Chrysler Group extended its streak of
year-over-year sales gains in February to 35-consecutive
months, sales and shipment volumes for the first quarter
of 2013 are also being somewhat negatively affected by the end of Jeep
Liberty production in Q3 2012 and the on-going product
launches during the quarter of the new 2014 Jeep Grand
Cherokee, the Jeep Compass, and the new 2013 Ram Heavy
Duty truck line.
Chairman and CEO of Chrysler
Group, Sergio Marchionne, pointed out in the 2012 Q4
and full-year earnings call at the end of January that, due
to the aforementioned vehicle launches, Chrysler Group’s
first-quarter volumes are expected to be lower than the
volumes reached during the same quarter in 2012.
“In spite of a cautious ramp up of some of our most
popular products which limited inventory last month, we
still managed to record our strongest February sales in
five years and our 35th-consecutive month of
year-over-year sales growth,” said Reid Bigland, Head of
U.S. Sales. “Looking ahead, we expect to get our
inventory gaps corrected over the next 90 days resulting
in additional products contributing to our growth.”
February was a record-setting month for eight Chrysler
Group vehicles, mostly drawn from the Dodge brand. The new Dart
contributed to the positive picture but it is still
struggling to connect with consumers. However while it
hasn't so far been able to compete with its peer group
rivals, it is building momentum slowly and was up 8 percent month-over-month.
The Challenger set an all-time sales record with
its 34 percent sales gain. Two additional Dodge brand
models set records as well, the Avenger mid-size
sedan and Journey full-size crossover each set a
sales record for the month of February.
Two Jeep brand vehicles had record-setting February
sales. The Patriot compact SUV and Wrangler each set
sales records for month of February, as did the Chrysler
200 mid-size sedan and Fiat 500, although in the
latter's case it was only up 2 percent year-on-year.
Ram pickup truck sales increased 3 percent in February,
compared with the same month a year ago. The pickup
truck was Chrysler Group’s top-selling vehicle by volume
in February followed by the Chrysler 200 mid-size sedan
and the Dodge Grand Caravan minivan.
Chrysler Group finished the month with a 71-days supply
of inventory (413,989 units). U.S. industry sales
figures for February are projected at an estimated 15.5
million units Seasonally Adjusted Annual Rate (SAAR).