Fiat Group
Automobiles, Chrysler Group and their Chinese joint
venture partner, Guangzhou Automobile Group (GAC Group),
have signed a framework agreement to expand their
cooperation on passenger car manufacturing and sales in
China.
The agreement was signed at
Chrysler Headquarters in Auburn Hills, Michigan, United
States, by Zeng Qinghong, General Manager of GAC Group,
and Mike Manley, Chief Operating Officer for Asia
Pacific (APAC) region, Fiat and President, CEO of Jeep
Brand, Chrysler Group.
According to the framework
agreement, the joint venture between GAC, Fiat and
Chrysler Group International, which currently
manufactures Fiat Viaggio and distributes imported
models such as the 500, Freemont and Bravo in China,
will expand its operations to allow the localisation in
the coming years of more models from the Fiat portfolio
to be introduced in the Chinese market.
After Fiat, the
next brand planned to be localized by the GAC Fiat JV
will be Chrysler Group’s Jeep brand with production in
China being for the Chinese market only.
"Following the successful
launch of the first product of our JV, the Fiat Viaggio
launched last September, this agreement is another
milestone of our partnership with Fiat and Chrysler
Group. It definitely creates the basis for our JV to
reach very ambitious objectives in Chinese market," said
Qinghong.
"2012 was a fruitful year for
us. In China we’ve gained very positive feedback about
the Fiat Viaggio. At the same time Jeep Brand set an
all-time sales record both in China and worldwide, which
we are proud of," said Manley. "The expansion of the
agreement with our GAC partners will allow us to unleash
the potential of both our Fiat and Chrysler Group brands
in China," he believes.