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The Fiat brand sold 37,310 cars last month
across Europe a fall of six thousand units
and 14.7 percent when compared to December
2011. That however beat the market and
allowed Fiat to keep its December market
share steady on 4.4 percent. Photo: Fiat's
newest product, the Panda 4x4, seen at last
month's Bologna Motor Show. |
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Fiat
Group ended 2012 on a low note in Europe, mirroring the
overall market's sales fall the Italian carmaker dropped
17.9 percent year-on-year last month to 50,653 units
while for the full year it rested on 798,542 units, down
15.8 percent.
According to European automobile manufacturer body
ACEA, 838,428 new passenger cars were sold in Europe
(EU27+EFTA) during December, a fall of one hundred and
sixty thousand units and 16.0 percent on the final month
of the previous year.
Fiat Group slightly underperformed the overall market as
it lost eleven thousand units year-on-year in December.
That trimmed its market share down from 6.2 percent in
December 2011 to 6.0 percent last month.
However Fiat Group's December fall of 17.9 percent
actually gave it one of the softest landings amongst its
peers in the main nine car making groups exposed in
Europe: Bigger losers in year-on-year terms were Ford,
which was down 27.3 percent, while GM (-27.0 percent),
Toyota (-20.9 percent), Renault (-19.4 percent), and PSA
Peugeot-Citroën (-18.8 percent) all underperformed Fiat
Group in Europe last month.
The Fiat brand sold 37,310 cars last month across Europe
a fall of six thousand units and 14.7 percent when
compared to December 2011. That however beat the market
and allowed Fiat to keep its December market share
steady on 4.4 percent.
Lancia ended the last month of the year losing a quarter
of its sales (-24.2 percent) as it dropped to 5,584
units, but kept its market share steady on 0.7 percent.
Alfa Romeo saw its sales plunge once again during the
final month of 2012, it was down three thousand units
and 36.5 percent to 5,176 units.
The niche brands had a mixed December: Jeep was the only
Fiat Group brand to enjoy black ink on its sales data,
up 11.4 percent to 2,363 units, while the two
luxury/performance brands, Ferrari and Maserati, lost
more than a third of their sales combined, dropping to
220 units.
For the full year of 2012, a total of 12,527,912 new
cars were sold in Europe according to ACEA. That
was a fall of 7.8 percent when compared to 2011.
After dropping below the one million unit threshold in
2011 it got even worse for the troubled Fiat Group in
2012 as it slumped 15.8 percent and one hundred and
fifty thousand units, a year-on-year fall that was
double the overall market's drop. Fiat Group, which saw
its market share slip to 6.4 percent last year (7.0
percent in 2011) was also pushed down to seventh place
as it was beaten by BMW by less than one thousand units.
The Fiat brand lost one hundred thousand units and 14.9
percent of its sales last year as it contracted to
581,885 units while market share slipped 0.4 percent
year-on-year to 4.6 percent.
Lancia, meanwhile, lost ten thousand units and 9.2
percent last year to end on 93,624 units. That only
slightly underperformed the overall market and saw its
market share slip by 0.1 percent to 0.7 percent.
Alfa Romeo's European sales fade accelerated last year
as it shed forty thousand units and 31.1 percent to end
2012 with just 89,962 registrations. That dropped Alfa
Romeo's market share from 1.0 percent in 2011 to 0.7
percent in 2012.
Amongst the niche brands, Jeep was up 19.0 percent to
28,263 units while Ferrari and Maserati posted combined
sales of 4,808 units, down 29.7 percent.
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