 |
|
The Fiat brand added 4,419 sales in Germany
last month, a fall of 8.1 percent
year-on-year, which was however half the
rate of the overall market's fall and
allowed it to take a 2.2 percent share of
sales for the month. |
|
|
|
|
|
|
The
German new car market took a hit during the final month
of last year and it was the same story for the Fiat
Group Automobiles (FGA) brands as Fiat, Alfa Romeo and
Lancia all saw their sales for December decline.
In total 204,331 new passenger cars were sold in Germany
during December, a sharp fall of 16.4 percent on the
same month last year which was also well below the
market's overall - flat - direction throughout 2012.
The Fiat brand added 4,419 sales in Germany last month,
a fall of 8.1 percent year-on-year, which was however
half the rate of the overall market's fall and allowed
it to take a 2.2 percent share of sales for the month.
There was little success for the niche brands in
December, however, as Alfa Romeo lost a third of its
sales year-on-year (-33.9 percent) after selling only
415 cars while it was worse for Lancia as its sales
slumped by two-thirds (-66.4 percent) to 145 cars. That
left Lancia as the worst performing brand in Germany
last month in year-on-year terms if Daihatsu, which is
being wound out of the market, is discounted.
Finally in December the Chrysler Group added 481 units,
up 29.6 percent year-on-year. While data isn't broken
down by brand all, or almost all sales, would be
attributable to the Jeep brand.
For the full year of 2012, a total of 3,082,504 new cars
were sold in Germany, down 2.9 percent when compared to
2011.
Fiat brand sold 72,755 cars in 2012, down 9.2 percent on
2011, to take a 2.4 percent share of the market. Alfa
Romeo was FGA's biggest loser last year in volume terms,
dropping more than a quarter (-28.4 percent) to 7,502
units. That reduced Alfa Romeo's German market share to
just 0.2 percent.
Lancia ended the year on
a positive note, although that upwards momentum was
reversed before the end of the year had arrived.
However, its presence is only token and 2,979 cars sold
in 2012 added up to a 0.1 percent market share.
Finally, Chrysler Group accounted for 7,033 sales in
Germany last year, most would be attributed to the Jeep
brand.
|
|
|
