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									The Fiat Panda ended the year as Italy's 
									best selling car with 117,758 sold between 
									January and December, sales standing up 
									thanks to the arrival of the new 
									third-generation model at the start of the 
									year.  | 
                                 
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					Fiat 
						Group ended 2012 with sales of 415,288 units on its 
						domestic market, a fall of one hundred thousand units 
						and 19.51 percent on the previous year, a performance 
						with mirrored the overall market's sharp decline. 
						 
						In total 1,402,089 new passenger cars were sold in Italy 
						last year, a fall of 19.87 percent on the previous 
						twelve months and the worst year for this market for 
						three decades. 
						 
						Fiat Group ended 2012 in Italy with yet another month to 
						forget as December saw sales slump by 20.25 percent and 
						six and a half thousand units to 25,398 units. The 
						overall market was down 22.51 percent to 86,928 units 
						and that helped Fiat Group raise its share of December 
						sales by three quarters of a percentage point 
						year-on-year to 29.28 percent. 
						 
						All Fiat Group brands posted double digit losses last 
						month, the Fiat brand led the way in volume declines, 
						shedding more than four thousand units and 20.56 percent 
						to 18,148 units. That though helped it gain half a 
						percentage point market share for December to 20.92 
						percent. 
						 
						Lancia also mirrored the market's trend, its 4,160 units 
						was a fall of just over a thousand units and 20.82 
						percent to take a 4.80 percent share of overall sales.
						Unusually, Alfa Romeo 
						experienced the softest fall amongst the Fiat Group 
						Automobiles (FGA) brands last month, dropping five 
						hundred units and 16.33 percent to 2,562 units. The 
						Group's niche brands all struggled, Jeep was down 20.86 
						percent to 516 units, Ferrari lost 69.23 percent of its 
						sales after shifting just 4 cars, while Maserati's 
						volumes dropped by more that a half (-57.14 percent) to 
						9 units. 
						 
						For the full year of 2012 Fiat Group's decline continued 
						and its 415,288 units gave it a market share of 29.62 
						percent on a par with 2011 when it took a 29.49 percent 
						share of all Italian sales. 
						 
						The Fiat brand ended last year with 294,778 units sold, 
						down seventy thousand units and 18.86 percent on 2011. 
						That slightly outperformed the overall market and 
						allowed Fiat to raise its market share from 20.76 
						percent in 2011 to 21.02 percent for the year just 
						closed. 
						 
						Lancia sold 71,418 cars last year, down fourteenth 
						thousand units and 16.53 percent year-on-year. That 
						actually made it the strongest performer from FGA in 
						year-on-year terms and tipped its market share up from 
						4.89 percent in 2011 to 5.09 percent in 2012. 
						 
						Alfa Romeo sold just 42,174 cars in Italy last year a 
						slump of sixteen thousand units and 27.51 percent on 
						2011. Its market share slipped slightly from 3.33 
						percent in 2011 to 3.01 percent last year. 
						 
						Finally the token brands also incurred losses, Jeep was 
						down 17.22 percent to 6,555 units which gave it a 0.47 
						percent market share, Ferrari lost more than half its 
						sales (-56.49 percent) to finish 2012 with 248 units 
						sold while it was an even more dismal year on home turf 
						for Maserati which lost nearly three quarters of its 
						volumes (-72.42 percent) to finish the year having 
						managed to find just 115 customers on its home market. 
						 
						The Fiat Panda ended the year as Italy's best selling 
						car with 117,758 sold between January and December, 
						sales standing up thanks to the arrival of the new-third 
						generation model at the start of the year. Meanwhile the 
						Punto faded even further and ended the year with just 
						79,685 units sold. Lancia's new Ypsilon, despite 
						slipping as the year closed out, was the third best 
						seller on 44,417 units, while Fiat's 500 made it a top 
						four lockout for FGA with 42,918 sold. Making it five 
						FGA models in the full year top ten, Alfa Romeo's 
						Giulietta was ninth on 29,869 units. 
						 
						For the record, the final month of the year saw the 
						Panda as Italy's best seller with 6,765 finding 
						customers and the Punto was second on 4,432 units. The 
						500 was sixth with 2,330 sold just one place ahead of 
						the new 500L on 2,247 units. The final FGA 
						representative in the December top ten was the Ypsilon 
						which faded away to tenth with 2,017 sold. 
						 
						For the full year of 2012 the Punto was Italy's second 
						best selling diesel car with 25,638 units being fitted 
						with Multijet powerplants. The VW Golf (28,158) was 
						Italy's best selling diesel. The Giulietta was the third 
						best selling diesel for the full year, on 19,978 units, 
						while the final FGA diesel in the top ten was the Panda 
						in ninth on 16,042 units. 
						The December top ten 
						diesel sellers in fact saw a shakeup with the Panda 
						(1,857) top ahead of the new 500L (1,466) and the Punto 
						(1,204) fourth. FGA's presence in the December diesel 
						top ten was wrapped up by the Giulietta (1,159) in sixth 
						and the Fiat Freemont (889) in tenth. 
						 
						Elsewhere, Lamborghini saw only one of its sports cars 
						registered in December to help it to full year total 
						sales of just 60 cars, down 16.67 percent on 2011. 
						Finally, DR Motor, which imports selected models from 
						China's Chery in CKD format, added 29 cars in December, 
						down 69.15 percent year-on-year. For the full year it 
						has slumped to just 710 sales, down 76.83 percent when 
						compared to 2011. 
						 
  
						
						
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