The
German new car market is continuing its negative
direction of 2013, sliding 17.1 percent year-on-year
last month and the Fiat Group Automobiles (FGA) brands
followed the market down; however while Alfa Romeo and
Lancia lost more than half their sales, the Fiat brand,
albeit still negative, comfortably outperformed the
overall market.
In total 281,184 new passenger cars were sold in Germany
last month; Europe's biggest new car market proving
itself in 2013 not to be immune from the downturn.
The Fiat brand meanwhile shifted 7,545 new cars in
Germany last month. That was down 6.1 percent
year-on-year which beat the market and gave Fiat a 2.7
percent share of the market for the month. Also positive
in March was the Jeep brand which was up 2.8 percent to
542 units.
That however was the positive news for FGA done with and
Alfa Romeo saw its German sales continue to shrink away,
dropping 59.7 percent to just 371 units, adding up to a
0.1 percent share of the market for March. That left
Alfa Romeo as Germany's worst performing brand in March,
just behind Lexus which lost 61 percent.
The market's third worst performing brand last month was
in fact was Lancia which followed Alfa Romeo down in
year-on-year terms, dropping 58.1 percent to 139 units.
After the first quarter of 2013, a total of 673,957 new
passenger cars have been sold in Germany which is 12.9
percent adrift of the same three month period last year.
The Fiat brand is on 16,701 sales for the year-to-date,
down 6.8 percent year-on-year, but that however is half
the market's fall and adds up to a 2.5 percent share of
German sales so far this year. Jeep is also positive for
the year so far, up 7.5 percent to 1,609 units, one of
just five brands that are up this year.
Alfa Romeo is down 59.4 percent for the year-to-date and
has only managed to sell 927 cars in Germany since the
start of the year to take a 0.1 percent market share.
That makes Alfa Romeo the market's second worst
performing brand for the year-to-date in year-on-year
terms with the wooden spoon going to Lancia which has
slumped 61.1 percent to 384 units.
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