 |
|
“Beside the existing models Gallardo and
Aventador we will continue, as part of our
product strategy, the approach of
manufacturing uncompromising, street-legal,
one-off’s such as the Lamborghini Veneno
(above), which has been successfully
presented at this year’s Geneva Motor Show
as a homage to our 50th anniversary,” said
Lamborghini President Stephan Winkelmann. |
|
|
|
|
|
|
Lamborghini has reported double digit increases in
deliveries and turnover for the full year of 2012 as it
continues to steadily claw back the ground it lost
following the global financial crisis.
Global deliveries of cars increased by 30% from 1,602 to
2,083 units last year while turnover increased by 46%
from 322 million euros in 2011 to 469 million euros in
2012.
“In spite of ongoing worldwide financial and economic
uncertainties, Lamborghini has delivered a very
satisfying performance in 2012, confirming the strength
of our product and commercial strategy. We will continue
to invest in the development of our product range to
address further growth in the future,” said Stephan
Winkelmann, President and CEO of Automobili Lamborghini
S.p.A.“As a
global acting company we have a balanced sales
distribution which helped us to compensate downturns in
specific markets. In 2012 we sold more than 70% of our
production outside Europe.”
The growth is driven by the first full year of sales for
the new Aventador LP 700-4 (922 units) while the
Gallardo (1,161 units) confirms its status as the most
successful Lamborghini ever with an almost stable
performance compared to 2011 and reaching a total of
more than 13,000 cars delivered since its launch.
Lamborghini is a global brand and sales distribution is
well balanced among the three regions: Europe 29%,
America 28% (of which USA is 25%) and Asia Pacific 35%
(of which China accounts for 15%). The Middle East and
South Africa account for 8%.
Despite global market headwinds especially in the
segment of the super sports cars which still has not
recovered to the levels of 2008, Lamborghini grew in
Europe by 34% versus 2011, in the Americas by 50% (USA
+53%) and in Asia Pacific by 9%.
In 2013 the Aventador LP 700-4 Roadster, the most
extraordinary open top super sports car, has joined the
successful coupé. Initial pre-order expectations for
this model have been exceeded and the order bank for
both versions covers the next 15 months.
“Beside the existing models Gallardo and Aventador we
will continue, as part of our product strategy, the
approach of manufacturing uncompromising, street-legal,
one-off’s such as the Lamborghini Veneno, which has been
successfully presented at this year’s Geneva Motor Show
as a homage to our 50th anniversary,” said Winkelmann.
|
|
|
