04.12.2017 ABARTH CREATES 'AUGMENTED REALITY' APP FOR THE 124 SPIDER

ABARTH AR AUGMENTED REALITY APP
ABARTH AR AUGMENTED REALITY APP
ABARTH AR AUGMENTED REALITY APP

Abarth has released a new augmented reality app, dubbed ĎAbarth ARí, which is focused on the 124 Spider and allows users to create a full size model of the convertible sportscar to the backdrop of their current location.

Abarth has released a new augmented reality app, dubbed ‘Abarth AR’, which is focused on the 124 Spider and allows users to create a full size model of the convertible sportscar to the backdrop of their current location.

Available on the main markets across the EMEA (Europe, Middle East & Africa) Region and ready for downloading from the Apple Store directly to any iOS device, the new app further emphasises the Scorpion’s attention towards technology.

‘Abarth AR’ is a logical evolution of the current catalogues, allowing user-friendly browsing and immediate updates, in addition to creating an exciting and immersive experience with the 124 Spider.

The new ‘Abarth AR’ app can be used to ‘create’ full-sized model wherever the user is located by imply pointing the camera of the device towards a large surface to position a 1:1 scale, 3D model of the sportscar. The user can then walk around the car observing it from all points of view, open the doors to look inside, switch on the lights, sound the horn and even accelerate to hear the sound of the 1.4 turbo MultiAir 170 HP engine.

The level of detail and the quality of the images is claimed to be so high that Abarth hopes users will feel they are actually looking at a real 124 Spider.

With the ‘Abarth AR’ app the user can also choose the body colour they prefer, check the paired interiors and select the radio, transmission and headlight packs. Finally, it is also possible to take customised photographs next to the configured car in the location they prefer to share with their friends on post on their social medial profiles.
 

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