18.12.2017 FCA MISSES EUROPEAN SALES RISE DURING NOVEMBER

FIAT TIPO 2017

Fiat Chrysler Automobiles (FCA) missed out on the European new car market’s positive gains last month, it slipped fractionally, by 0.9% to 74,568 units, pushed downwards by a 6.8% slump from the Fiat brand although that picture was partially offset by Alfa Romeo which saw its sales jump by almost a quarter.

Fiat Chrysler Automobiles (FCA) missed out on the European new car market’s positive gains last month, it slipped fractionally, by 0.9% to 74,568 units, pushed downwards by a 6.8% slump from the Fiat brand although that picture was partially offset by Alfa Romeo which saw its sales jump by almost a quarter.

During November 2017, registrations of new passenger cars in the EU totalled 1,216,702 units. Demand increased by 5.9% compared to the same month last year, mostly driven by the fact that there was one extra working day this November. Nearly all major EU markets performed well: Spain (+12.4%) and France (+10.3%) posted double-digit growth, followed by Germany (+9.4%) and Italy (+6.8%). The UK car market, however, contracted for the eighth consecutive month, with registrations falling by 11.2% in November.

Eleven months into the year, the European new car market continued its positive momentum (+4.1%), counting more than 14 million new passenger cars registered. Among the five big markets, Italy (+8.7%) and Spain (+7.8%) recorded the strongest gains, followed by France (+5.3%) and Germany (+3.0%). By contrast, car demand in the United Kingdom decreased by 5.0% so far in 2017.

During November FCA missed the market’s (FCA data is counted for EU and EFTA countries) positive 5.3% gain, it fell by 0.9% to 74,568 units as the group saw its total market share contract from 6.3% to 5.9% year-on-year. FCA’s picture was a little mixed but it registered gains for the month in Germany (+6.3%), France (+9.3%) and Spain (+15.3%).

The Fiat brand dragged FCA down, it’s 51,767 units sold was 6.8% down year-on-year and as a consequence its share for the month slipped by a chunky 0.6% to 4.1%. The Panda and 500 were bright spots though as they dominated Europe’s A-segment sales once again in November and held a combined 29.3% segment share. The C-segment Tipo also posted positive results, with its November sales up 3.1% year-over-year. During November, brand Fiat brand did enjoy a few positive markets and was up by 1.1% in Germany, 8.9% in France, and 12.8% in Spain.

While Fiat brand suffered last month, Alfa Romeo by contrast saw its sales jump by 23% to 7,528 units, driven by the D-segment Giulia sedan, up 7.6% year-over-year, and the new Stelvio SUV, which is top in its segment in Italy (with a 16.4% share) to help offset declining demand for the C-segment Giulietta. That meant Alfa Romeo saw its total market share edge up to 0.6% for the month just gone.

There were positive stories on the major markets as in Germany Alfa Romeo saw its sales shoot up by 43.9% during November, while France it was up 2.8%, in the UK up 20.7% and in Spain up 4.7%.

Lancia, now an Italian market only brand, saw its sales slump by 11.8% to 3,922 units during November, to take a 0.3% share of total European sales for the month, while FCA’s Jeep brand added 10,668 units to be the group’s best performer of the month, up 27.6%, with a market share of 0.8%.

For the year-to-date in Europe (EU + EFTA) though the picture is much rosier as FCA’s 964,846 units sold represents a 6.6% rise and a 6.7% market share, outperforming the overall market’s 4% gains.

The Fiat brand, with 726,199 sales for the year-to-date, is up 6.2% and takes a 5.2% share of sales. For the year-to-date, Fiat’s winners have been a 6.0% rise in sales in Italy, 11.6% up in Germany, 11.4% up in France and 14.4% up in Spain.

Meanwhile Alfa Romeo leads out the positive picture for FCA’s niche brands portfolio, up 30.7% to 76,713 units. In Germany Alfa Romeo’s sales are up 48.7% for the year-to-date while in France they’re up 28.8%, in the UK they’re up 2.3% year-to-date and in Spain they’re up 32.2%.

Lancia is FCA’s only brand in Europe in negative territory for the year-to-date, down 8% to 57,628 units as it relies solely on the ageing Ypsilon. However, the supermini continued to defy its late lifecycle positioning and it’s one of the best-selling vehicles in Italy and the leader in the Italian B-segment for the year-to-date.

Meanwhile, the Jeep brand is marginally up, by 2.6%, to a total of 96,077 units for the year-to-date, it’s total driven by the Renegade and Compass models. Sales of the Renegade totalled 5,800 units in November and 68,000 for the year-to-date, while sales of the Compass totalled nearly 3,200 vehicles during November and it’s on just under 12,400 units year-to-date.

Finally, the specialist sports-luxury brand Maserati is enjoying a very positive year and its European sales totalled 670 units during November. The ‘Trident’ is now up to 9,007 units for the year-to-date.
 

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