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Following the success of its inaugural competition last year Fiat has kicked off the second edition of an initiative in North America to develop a new rally driver, in association with a motorsport lifestyle brand called “Hoonigan”, an Abarth 124 Rally being the winning prize. |
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Following the success of its inaugural competition last year Fiat has kicked off the second edition of an initiative in North America to develop a new rally driver, in association with a motorsport lifestyle brand called “Hoonigan”, an Abarth 124 Rally being the winning prize.
Drivers who feel their skills are worthy can now submit their video entries on Hoonigan’s website explaining why they should be chosen to be a part of the challenge series.
“Building on last year’s success, Fiat will once again team up with Hoonigan in search of the next great driver,” said Steve Beahm, Head of Passenger Car Brands Dodge, SRT, Chrysler and FIAT, FCA North America. “The Abarth name is synonymous with a strong racing heritage and finalists will have a unique opportunity to showcase their skills in our Italian-designed, fun-to-drive Fiat 500 and 124 Spider Abarth models.”
From all submissions, ten final contestants will be chosen to battle for the chance to join the Hoonigan team. In response to the tremendous and passionate enthusiasm received from last year’s search for the next great female racer, this year’s competition is expanded to include both female and male contestants.
Top finalists will be selected and divided by each of the celebrity drivers and Team Captains, including Rhys Millen, who has won many racing championships, as well as Hillclimb records, and wins in multiple disciplines, including off road, drifting, rally and rallycross.
Over five episodes, the teams will be put through a number of challenges in a Fiat 500 Abarth, Fiat 124 Spider Abarth (as the Abarth 124 is dubbed in North America where there is no standalone Scorpion brand) and Fiat 124 Abarth Rally models, testing their skill behind the wheel as well as in team work, pit duty, stunt driving and time-attack trials.
This year’s final prize winner will receive a custom Fiat 124 Abarth, which is rally-ready after being specially modified by the Hoonigan team. Viewers will be able to watch the vehicle build in its entirety via Hoonigan’s YouTube channel.
Last year, driver Sara Price from Canyon Lake, California, was chosen the winner from more than 150 all-female entries as the next great female racer. She went on to compete with the Fiat 124 Spider Abarth Rally factory-built racecar in the Mt. Washington Hillclimb, the nation’s oldest hillclimb event.
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