06.01.2018 DECEMBER GERMAN SALES SLUMP FOR FIAT AND ALFA ROMEO BUT VERY POSITIVE FULL YEAR

ALFA ROMEO STELVIO 2018

German consumers shunned Alfa Romeo during December and its recent good run of sales growth was abruptly reversed as it plunged 27.8% year-on-year off the back of just 340 sales for the month, this fall coming despite having the new Giulia and Stelvio (above) in the showrooms.

 
FIAT 500 RIVA

The Fiat brand (above: Fiat 500 Riva) rounded out 2017 with 3,714 sales during December which represented a sharp year-on-year fall of 25.7% and its share of total market sales in Germany for the month contracted to 1.5%.

It turned out to be a dismal December for Fiat Group Automobiles (FCA) in Germany as both Fiat and Alfa Romeo saw their sales slump by more than a quarter although it wasn’t enough stop both of them finishing the year on Europe’s biggest new car market firmly in positive territory.

The German new car market added a further 253,950 new car registrations during December to end the year just gone on something of a whimper, down by 1% on the final month of 2016.

That quarter of a million new cars sold in December meant a total of 3,441,262 new cars were sold in Germany for the whole of 2017 and that represented a mild recovery as it was up 2.7% on the full year of 2016.

The Fiat brand rounded out 2017 with 3,714 sales during December which represented a sharp year-on-year fall of 25.7% and its share of total market sales in Germany for the month contracted to 1.5%.

However, that wasn’t enough to dent a very positive year for the Fiat brand and 84,324 sales for the whole of 2017 was up 9% year-on-year, comprehensively outperforming the total market and making it the tenth best performing brand when taken in year-on-year terms. Fiat’s full year market share came in at 2.5%.

More worryingly for FCA, German consumers shunned Alfa Romeo during December and its recent good run of sales growth was abruptly reversed as it plunged 27.8% year-on-year off the back of just 340 sales for the month, this fall coming despite having the new Giulia and Stelvio in the showrooms. That gave Alfa Romeo a 0.1% share of the market for the final month of the year.

That bleak December performance didn’t bite into a very positive full year though for Alfa Romeo as 6,096 units sold meant it was up 42% over 2016 and it was the second best performing brand on the market in year-on-year terms after U.S. electric vehicle manufacturer Tesla. Alfa Romeo’s full year market share was 0.2%.

There was some black ink for FCA during December in Germany though as the Jeep brand bucked the market trend to climb 11.4% to 1,252 vehicles. For the full year the U.S. off road brand finishes up on a total of 13,990 sales which is 9.4% down on 2016 and makes Jeep the third worst performing brand on the market in year-on-year terms after DS and Honda.
 

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Photos: Fiat Chrysler Automobiles 2018 Interfuture Media/Italiaspeed