Fiat sold 8,431 passenger cars and light commercial vehicles combined in Turkey last month to position itself as the fourth biggest selling brand on the market; however that represented a small decline against a market that made a small gain.
In total 76,345 new passenger cars and light commercial vehicles (LCV) were sold in Turkey last month and while Fiat was the fourth best selling brand, it was a very close run thing, just a hundred units separating the OEMs from second to fourth. Renault, as usual, was comfortably top selling brand on 10,035 units but then came VW (8,535 units), Ford (8,518 units) and Fiat (8,431 units) all neck-and-neck.
The market enjoyed a climb of three thousand units year-on-year, however Fiat went the opposite way as it shed 900 units on March last year.
That total sales for Turkey breaks down to 59,798 units being passenger cars with the balance, 16,547 units, being LCVs.
Fiat sold 4,638 passenger cars last month with 4,496 units being manufactured locally by its Tofas joint venture and the remaining 142 being imported CBU. That put Fiat as the third best selling passenger car sector brand behind Renault (8,948 units) and VW (6,561 units).
In the LCV segment Fiat notched up 3,793 sales with 3,392 units being built locally and that put them in second place in the sector behind Ford on 5,468 units.
Elsewhere, last month Alfa Romeo sold 13 cars in Turkey, Maserati wound up on 6 units and Ferrari 2 units while IVECO sold 161 LCVs.
For the first quarter of 2018 a total of 158,430 new passenger cars and LCVs combined have been sold in Turkey (122,310 cars and 36,120 LCVs). That’s two thousand units up on last year for the first three months.
Fiat is the third best selling brand for the year-to-date, it’s on 17,720 units for the period behind market leader Renault (22,542) units and VW (17,941 units).
Of Fiat’s total, 16,604 units were assembled locally with 9,050 units being passenger cars and 8,670 units LCVs. Fiat is down slightly on the first three months of last year, having shed just over seven hundred units.
Amongst the niche brands, Alfa Romeo has 32 sales for the year-to-date while Maserati is on 12 units, Ferrari has sold 2 units and in the LCVs segment IVECO has shifted 431 units so far this year.