It was a similar story during April to the first quarter of the year for Fiat Chrysler Automobiles' (FCA) two Italian brands exposed in the U.S. as Alfa Romeo’s sales carried on surging upwards while Fiat’s collapse continued unabated.
Alfa Romeo sold a solid 1,847 cars in the US last month with that total led out by the Giulia sedan which notched up 1,123 sales, up from 634 units shifted during the same period last year.
The Stelvio made up the bulk of the remainder of Alfa Romeo’s sales during April with 702 units finding buyers. The new SUV wasn’t on sale last year at this point so there’s no comparable year-on-year data as yet.
Finally for Alfa Romeo the niche 4C sportscar saw its sales halve year-on-year from 43 units in April 2017 to 22 units last month.
After the first four months of the year Alfa Romeo has totted up 7,639 sales in the U.S. which is three and a quarter times that of the first third of last year, albeit data is incomparable as it didn't have the Stelvio and the Giulia was gaining ground.
The Giulia has notched up 4,208 sales for the year-to-date while the Stelvio comes in on 3,355 units. Finally the 4C has 76 sales for the first quarter of the year which is down 59% year-on-year.
While Alfa Romeo paints a positive picture, albeit neither Giulia or Stelvio are anywhere near where they need to reach yet, the Fiat brand’s slump continues unrelentingly and it shed 45% of its sales year-on-year during April, with just 1,404 units finding buyers which compares unfavorably to the 2,539 units it sold in the same month last year.
The only black ink for Fiat came from the niche 500L which saw sales rise 46% year-on-year to 168 units. Elsewhere there was little joy as the 500 saw sales down a staggering 72% to just 335 units. The final member of the 500 family, the 500X, was down a quarter to 564 units.
There was no joy for the 124 Spider either as it was down 28% to 337 units from 475 units sold in April last year.
For the year-to-date the picture looks bleak for Fiat, it’s lost 45% of its sales and it's on 5,418 units whereas at this point last year it was just a few hundred units short of the ten thousand mark.
Only the 500L has had any luck in attracting more buyers this year, it’s up 41% to 563 units, albeit it's the lowest volume seller for Fiat. The 500 continues to be shunned by American consumers, it’s down 69% to just 1,644 units and that’s not a pretty total as it had reached 5,221 sales by the end of the first third of last year.
The 500X has lost a fifth of its sales so far this year and rests on 2,143 units while the 124 Spider doesn’t escape either, the convertibles sales are down by a quarter to 1,068 units.
In total FCA sold 184,149 cars in the U.S. during April across its six brands, which was up 5% year-on-year; meanwhile for the year-to-date it's on 698,918 units up by 2% on the first four months of last year.
Amongst FCA’s quartet of U.S. brand’s the Jeep division keeps doing the business with consumers on this market as it ended April with 82,241 sales, which was up a fifth, while for the year-to-date the off-road brand is on 310,746 sales.
The Ram brand sold 43,074 units last month, which was down 9% year-on-year, but it’s also being held back by production problems for its new core pickup. It's now on 156,728 sales for the year-to-date and that's down 13% year-on-year.
The Dodge brand sold 40,994 units during April and was up 4% year-on-year but for the year-to-date it’s down 9% to 157,965 units. Finally the Chrysler brand's sales were down 18% to 14,189 units last month and it's down 6% to 60,422 units for the first four months of the year.