Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (V)

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (IV)

While the main attention in Turin has surrounded the global launch of the new Fiat 500, more than 800 examples of the historic 500 rode into town, cruising into the famous Piazza Vittorio Veneto

Photo Gallery: Fiat 500 Launch, Turin - 500 Meets 500, Piazza Vittorio Veneto (II)

Photo Gallery: Fiat 500 Launch, Turin - 500 Meets 500, Piazza Vittorio Veneto (I)

Following the unveiling of the Blue&Me Nav system at the Geneva Motor Show, Fiat and Microsoft continue their innovative partnership by offering the award-winning solution on the Fiat 500

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (III)

New Model - Fiat 500: For the motorist who enjoys and appreciates his car day-to-day, but also wants a car that is entertaining and practical, eco-friendly and accessible, attractive and fun

Photo Gallery: Fiat 500 (on the road)

Photo Gallery: Fiat 500 (interior)

Photo Gallery: Fiat 500 (customisation)

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (II)

The spectacular event on the River Po to introduce the Fiat 500 to the world which attracted around 100,000 people was devised by K-events, Film Master Group and Creative Group

Photo Gallery: Fiat 500 Launch, Turin - The Show

Photo Gallery: Fiat 500 Launch, Turin - Media Test Drive (I)

During the press conference in Turin, Fiat CEO Sergio Marchionne was in upbeat mood seeing the event as not only the presentation of a new car, but the re-launch of the entire Fiat Group

Fiat CEO Luca De Meo introduced the new 500 at an elaborate press conference this morning, promising that this is the model that will really change the way Fiat go about building and selling cars

Photo Gallery: Fiat 500 International Media Launch, Turin - Press Conference

The Idea Adventure model has just arrived in Mexico to strength Fiat’s presence in the growing segment for light off-road capable vehicles, and to increase the options of Adventure family

An extravagant event took place in Turin last night as the city's car-crazy citizens turned out en masse to celebrate the arrival of the Fiat 500 in a stylish blaze of fireworks and entertainment

The Fiat Bravo and Panda Cross, along with the FCC concept, were the stars of the recent 4th El Salón del Automóvil Buenos Aires, all making their Argentinean debut at the country's motor show

From this Friday until mid-September, the Galleria Ferrari at Maranello will present the new Fiat 500 amongst the many 'Prancing Horse' cars, symbolising the close relationship between Fiat and Ferrari

Fiat new Style Centre which puts all the research and design activities of the Fiat, Lancia, Fiat Professional, Abarth and Maserati brands into one department, has been inaugurated

Australian adventurers, Lang and Bev Kidby are on an expedition to drive a 1969 Fiat 500 Bambino 35,000km around the world - the smallest car ever to undertake such a challenge