Alongside Russian Olympic Champion Russian Evgeni Plushenko and the Hungarian violinist Edvin Marton, the Lancia Ypsilon made a spectacular debut in the show Kings of Ice during the XXIII Winter Universiade Torino 2007

Lancia is back in the movies, as the new Ypsilon is playing a role in an Italian cinema film Notte prima degli esami - Oggi, directed by Fausto Brizzi, which has just gone on general release to coincide with St. Valentine's Day

Photo Gallery: Lancia Calendario 2007

Lancia (1906-2006) 4/15: In the early fifties, the success of privately-entered Lancia Aurelias in racing competitions helped persuade Lancia management to go head-to-head with the most famous sports-racing marques of the day

Lancia (1906-2006) 3/15: Having launched the revolutionary Aprilia, Lancia entered a new era in 1938, with the arrival in Turin of the legendary Vittorio Jano, responsible for many highly-regarded and very successful Alfa Romeos

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: Lancia Musa

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: New Lancia Ypsilon

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: Lancia Delta HPE Concept (II)

Lancia (1906-2006) 2/15: With the launch of the Lambda, Vincenzo Lancia ensured that his company was elevated to the pantheon of great carmakers, while the Aprilia continued to forge the company’s famed tradition of innovation

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: Lancia Delta HPE Concept (I)

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: "Lancia Collection" fashion show

CEO Olivier Françoise introduced the Lancia brand in Bologna on Tuesday during a press conference, the centrepiece of the line-up being the new Delta HPE Concept Car which is making its Italian debut at the show

31st Salon Internazionale dell'Automobile e della Moto Bologna Photo Gallery: Lancia press conference

To celebrate the centenary of Lancia this year, and to emphasise a very long standing affiliation, Andrea Zagato decided to create a replica Lancia Aprilia Sport, identical to the car which was built by his grandfather Ugo in 1938

Lancia (1906-2006) 1/15: An extraordinary man by any measure, Vincenzo Lancia's constant quest to think outside the box, and marry the orthodox with the radical, shaped the ethos of the firm he formed on this day in 1906

The Lancia stand at the Bologna Motor Show will celebrate the brand’s centenary with an attractive display in the shape of a veritable ‘Maison Lancia’, with the Musa, Ypsilon, Thesis and Lancia Delta HPE concept on the catwalk

The Lancia Club of Japan held their showpiece event of the year, the Lancia Lunch, which saw more than 250 Lancias gathering and star guests including former rally champion Miki Biasion and designer Enrico Fumia

Photo Gallery: Lancia Owners' Club Japan - Lancia Lunch, Tokyo

Lancia was a sponsor of the Torino Film Festival where the brand presented a new initiative, the LanciaCafé, which was open to actors, directors, screenwriters, critics and guests of the event as well as the to festival-going public

With the motto, “the next 100 years of history start now”, brand CEO Oliver François outlined plans during the investor presentation at Lingotto he believes will carry Lancia forward towards the 300,000 target by 2010

Istanbul Auto Show Photo Gallery: Lancia

And so to Turin, after Venice and Rome: Lancia is set to return to the film industry alongside the Torino Film Festival, the international cinema event which is being held in the brand’s home town from 10 to 18 November

Lancia is launching in Turkey and is using the Istanbul Auto Show to showcase its products in front of Turkish buyers for the first time, the road range being highlighted by the presence of the new Delta HPE Concept Car

Istanbul Auto Show Photo Gallery: Lancia Delta HPE Concept Car

Auto Italia rounded out another successful year with a bumper turnout of cars - including an unprecedented UK gathering of Lancia models on the occasion of the marque's anniversary - for their season finale: the Autumn Italian Day