A specific response to every
demand
|
The new model comes in a very
comprehensive range, where everyone will find the Fiat Bravo
he is looking for. Different solutions are available on
different markets, but they are all excellent value for
money and reflect the many ways of interpreting and using
the car. Below is the complete range of the standard and
optional equipment available on the Italian market, in
addition to which customers can choose from the many items
in the Lineaccessori range, which enhance the new model’s
practicality and versatility, as they meet the functional
and emotional requirements of each customer.
Standard and optional equipment
(Italian market)
The proposals of Fiat Auto Financial Services
The
launch of the new Bravo is an opportunity for Fiat Auto
Financial Services, the company created by a 50-50 joint
venture between Fiat Auto and Crédit Agricole that
specialises in financial services to the Fiat Auto network
and customers, to introduce a new approach to financial
products applied to vehicle sales. Different solutions have
been defined to finance the purchase of a Bravo on the
various European markets, and they interpret the concept of
an acceptable, substantial car perfectly. Here are a few
examples:
|
|
|
|
- the 'freedom' purchasing formula in Italy with Sava,
allows the customer to choose the best rate to match his
personal monthly budget, and to use it to purchase any
version, outfit or engine variant of the Bravo; in addition
to the simplicity of this formula which is unique among
carmakers, the formula also includes an extra 5-year
warranty on the car, offered by Sava and Fiat;
- the German 'satisfaction or your money back' purchasing
formula, which includes a 4-year warranty in the loan; it
also allows customers to return the car after a three-month
period, only paying a cost per kilometre. This financial
product is evidently based on the awareness on the part of
Fiat and Fiat Bank, that the Bravo, with its contents and
quality, will meet the expectations and requirements of
German customers;
- the all-inclusive 'Fiat for everyone' package offered in
France by Fiat Crédit, which includes maintenance, a
complete insurance policy and roadside assistance in the
monthly rate. The concept of a loan that includes useful
services customised to the motorist’s requirements, is also
adopted in Spain, by Fiat Financiera, where, in addition to
the above services included in the rate is an innovative
policy that insures the driver’s licence against
partial/total endorsement or possible withdrawal/suspension.
The many formulae proposed for the Fiat Bravo also include
long-term rental, with very competitive rates that have been
made possible by the extremely low running costs (ordinary
and extraordinary maintenance) of the latest Fiat model. |
|