The look is that of a sturdy, practical vehicle capable of good performance. The line reveals a strong, dynamic personality. This, in essence, is the New Fiat Strada, a vehicle that combines typical pick-up features with unmistakable Palio family traits. 

New features on the New Fiat Strada include a brand-new bonnet with V-shaped rib and a different grille-bumper assembly enhanced by large air intakes. The real surprise is reserved for the longer cabin version: 30 centimetres of extra space behind the seats inside the passenger compartment that is extremely useful for stowing small bags or garments without occupying the passenger seat. Overall vehicle dimensions are unchanged compared to standard versions (same exterior length of 4.4 metres). 

The side design reveals an ideal ratio between cabin and box that makes the model look well-proportioned. You will immediately be struck by the generously-sized doors that improve accessibility, functionality and practicality. This distinctive feature brings the model into line with up-to-the-minute design trends for this type of vehicle. Other distinguishing features of the New Fiat Strada include new front and tail-light clusters and the more pronounced wings. 

Inside, the new vehicle offers plenty of space for people and outstanding comfort in a noiseless environment with plenty of creature comforts. Examples include a facia with undulating lines that is completely free of corners to reflect the exterior design. Similarly, the comfortable, user-friendly seats ensure occupants good lateral containment and lumbar support, meaning less tiredness on long trips. They are complemented by height-adjustable anatomical head-restraints made out of fire-retardant material. The seats also adapt effectively to occupants of any size due to good longitudinal travel and an adjustable backrest. 

The new Pick Up has been designed to car standards with oceans of glass for outstanding passenger compartment visibility and lighting. It also assures a very safe drive because all controls are within easy reach. Customers will find it similarly easy to read the control panel at night (due to backlighting).