18.01.2002 FIAT AUTO ORGANIZATIONAL STRUCTURE
The new Fiat Auto organizational structure was presented in Turin today:
Fiat will be divided into four Business Units:
- Fiat/Lancia/Light Commercial
Vehicles
- Alfa Romeo
- International Development
- Services
After Sales services will be organized as a business unit and will play an important role within the new organization so paying testimony to Fiat Auto's commitment in this area. The financial results deriving from this activity will obviously positively impact on the four Business Units.
The main objectives of the reorganization are: development of its brands, strengthening of sales and after sales activities, consolidation of international activities and growth in financing and mobility services.
A primary focus of this new organizational structure will be to enhance the specificity of its brands, which represent an important heritage for Fiat Auto.
The "Fiat" brand will continue to be aimed at the general public with highly innovative products. Lancia will strengthen is position as an elite and exclusive brand. Alfa Romeo will consolidate its place in the top tier of stylish sportscars brands through the improvement of its sales volumes and the entry into new markets.
Each Business Unit will be a full-fledged autonomous entity fully responsible for its operating and financial results, and with its individual production, manufacturing, marketing, commercial, quality and human resources management organizations.
This new organization is intended to streamline decision-making processes and lead to increased focus on customer satisfaction, which remains Fiat Auto's primary objective.
Traditional staff functions
and functions necessary to ensure synergies within the Business Units will
be maintained at the central level. Responsibility for the activities connected
to the alliance with General Motors will also be assigned to a central
department while the Business Units will be responsible for the development
of operational activities.
return to news index