05.05.2002  MASERATI BILLBOARD ADVERTISING CAMPAIGN

The campaign started with three large billboards in prestigious New York locations, running November 2001 to May 2002, to herald the re entry of Maserati into the USA.

The project has now entered its first European stage, with a 485m² ( 45m high ) poster in Milan's Piazza della Republica. This has been followed by a billboard covering the famous column in Rome's Piazza di Spagna ( 25th March - 10th May ) while it undergoes restoration. It is being promoted alongside the Coupe's introduction to the Italian press.