23.09.2002 "SPECIAL
EFFECTS" TV ADVERT TO ACCOMPANY LANCIA THESIS ROLL OUT
| An extensive TV advertising
campaign has been rolled out to accompany the Lancia Thesis' arrival in
the showrooms. A high budget, special effects-laden, advert features the
Lancia Thesis in a "Roman" setting.
It follows on from a special effects TV advert for the Alfa 147 late last year, which featured the 147 driving through a "twister" and emerging unscathed. The advert was generally regarded as a success and paved the way for the Thesis' theme. |
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| related articles:
20.10.2001 HIGH BUDGET SPECIAL EFFECTS TV ADVERTISING CAMPAIGN TO RAISE ALFA 147 PROFILE |
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