The cars on display, built since the early 20th century, ranging from a 1924 Isotta Fraschini 8A to a brand new Ferrari 575M, are displayed along a historical critical itinerary that associates them with the key periods in culture. The highly modern exhibit, covering over 3,000 sq. meters, has been designed by architect Massimo Vignelli. 

The Exhibition, organized by ANFIA ( Motor Vehicle Manufacturer Association of Italy ) and the Italian Trade Commission, was conceived and developed by Automobilia, a company promoting the history and image of the automobile. Some important workshops will be conducted during the exposition, including a panel discussion on the topic 'USA-Italy: a bridge between two concepts of car design', with the participation of some of the leading Italian and American car designers, who will discuss the interaction between the two technical-cultural worlds. 

The exhibition has been laid out in a cultural-historic format, the visitor being transported chronologically with each car being surrounded by the influences prevalent to its period. The display has been grouped into four categories:

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