08.10.2002 LANCIA AT THE PARIS MOTOR SHOW
| Lancia have created a stylish,
neat stand in Paris, one of the better laid out displays here, and certainly
streets ahead of the bland and dull Fiat stand and the somewhat cramped
and disorganised Alfa Romeo offering.
Headlining the stand is a centrally positioned Thesis saloon, mounted on a horizontally revolving stand. A second model is available for detailed public examination. A Phedra MPV, finished in the same metallic maroon colour as the Thesis' is availble for viewing while a Lybra Intensa and Y make up the display. The theme of the stand is Lancia's traditional values and craftmanship. A tailor and a violin maker, using traditional techniques are located in two workstations on either side of the revolving Thema and add to the upmarket feel the stand aims to convey. |
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