18.12.2003 LANCIA PRESENTED A LARGE AND SPACIOUS UPMARKET STAND IN BOLOGNA HEADLINED BY THE FULVIA CONCEPT

Lancia created a stylish, spacious stand at the Bologna Motor Show, oozing in design and architecture. An exhibition area of more than 1100 m2 that aimed to draw in and entertain the public, allowing people can mingle with production cars, a show car and unique editions to appreciate the entire Lancia range.

The exhibition area was organised into two main areas. Part was reserved for the new Ypsilon that offers four special two-tone versions this year and a 1.3 Multijet Platino equipped with the sophisticated DFN gearbox. Another part features the Fulvia Coupé concept, being seen for the first time in Italy and the Thesis, Phedra and Lybra.

The second area features a stylish floor in Calacatta marble with one very remarkable occupant, the Fulvia Coupé show car. This concept stands in the centre of a small artificial lake, almost hanging over a pool of water fed continuously from a waterfall cascading down a tall mirrored pillar. The Fulvia's display was titled under the legend, 'Fulvia, a cult moving'.

Around the sides of the stand Lancia again built on the theme of stylish upmarket boutiques. An area was reserved for offices and the press room on the ground floor while a mezzanine floor was alternatively occupied by a DJ and a VJ. The VJ mixed music and images on a large screen (40 square metres) on the wall of the 'club' and also on 3 columns covered with LED's in the centre of the stand. The final effect was an a play of colour, sound and graphics that aimed to be reminiscent of the Seventies but with an up-to-date twist. The first floor of the building was given over to the Martini terrace, a large lounge where you can enjoy a privileged view of the stand.

This is also inspired by the Seventies. Some small showcases embedded on the wall of the Lancia building displaid lights, sunglasses, televisions and many other items typical of those years that have played a role in the development of Italian industrial design.

This Fulvia Coupe one-off car was flanked by a Lancia Phedra 3.0 V6; a Lancia Thesis equipped with a powerful 3.2 V6; and a Lancia Lybra SW equipped with the 2.4 JTD diesel. All three models were shown in Emblema specification and with the same body colour: the brand new Rossini Grey that will be available in 2004. Inside, the three cars offered leather upholstery: beige for the flagship and the MPV, tobacco for the Lybra SW.