28.08.2003  RECENTLY FACELIFTED ALFA ROMEO 156 WILL RECEIVE FIRST MAJOR PUBLIC SHOWING

As revised by the prestigious hand of Giorgetto Giugiaro himself, the New Alfa 156 and Sportwagon represent an ideal marriage between sportiness and elegance, performance and formal balance. All the hallmarks of the brand, in other words. 

The Italian designer explains: "The reinterpretation of a winning model such as the Alfa 156 had to convey maximum determination and aggression to add even greater appeal. Hence the decision to model the exterior shape to bring it up to date and also to adjust the volumes and sizes". 

Thus you see a new front end with significant changes to the grille, which is now bigger and features new design headlights. The lower bumper area is also narrower than on the previous version. The end result is a front end that simultaneously oozes sportiness and class. 

At the rear, the Italdesign team has gone for style. The tail-lights have thus been slightly reworked so that their lower part is emphasised by two slight side-whiskers and the upper part by a motif that frames the Alfa logo and emphasises the rear bonnet volume. Giorgetto Giugiaro's changes respect distinctive brand features, emphasise the features of a winning model and confirm, once again, the profitable relationship that Alfa Romeo has enjoyed with the great master of his trade, who was voted 'Designer of the Century' by more than 120 international journalists at Las Vegas in 1999. 

Lastly, at the launch of the New Alfa 156 and Sportwagon, Alfa Romeo is adopting new colour naming references that respect historical brand values. Customers can choose a colour for their car from a palate of sixteen shades. Three are non-metallic: Alfa Red, Carrara White and Kyalami Black. Eleven shades are metallic: Siena Red, Stresa Green, Light of Amalfi Green, Taormina Blue, Capri Blue, Daytona Blue, Le Castellet Blue, Gonzaga Grey, Vesuvius Grey, Lipari Grey and Jarama Black. Lastly, two are metallescent: Nuvola Blue and Nuvola White. 

The New Alfa 156 and Sportwagon feature many changes to the exterior. But the improvements do not end here. The interior has also been enhanced by major and minor styling changes that alter its appearance. The aim: to increase the sensation of light and elegance while pursuing the close family ties with the Alfa 166 and the Alfa 147. 

The facia has been completely revised and made even better looking by three colourways: black on beige, black on grey, dark grey on light grey (shade on shade matches). The current sporty black facia complements these alternatives. The New Alfa 156 and Sportwagon are the only cars in this band to offer a leather-trimmed facia, ideal for sporty yet sophisticated customers. 

The trims vary according to version and specification level and take the form of specially made cloth designed for quality and good looks. In particular, the new model now features Alfatex®, a new high-tech cloth used to trim seats and door panels. Alfatex® was patented by Alfa Romeo and takes the form of a microfibre used to improve transpiration and assure outstanding seating comfort and great elegance. On leather versions, special care has been taken over the seat and under-facia trim colour matches (black, grey or beige). 

The centre of the facia reveals another new detail. The upper part features a multifunction display in an innovative, up-to-date design, while the lower part contains a built-in radio and mono-zone or automatic dual zone climate control system controls according to the specification. The radio, complemented by tape or CD player according to the specification, also offers an outstanding sound system designed and built for the passenger compartment that consists of six speakers and delivers a power output of 4x40 Watts. 

Certain features such as the upper central diffuser outlets or seat adjustment controls have been carried over from the previous model. The outstandingly ergonomic position of the mirror and foglight controls is also unchanged. The same applies to the central console where the sensation of space has been increased by oddment compartments. 

The exterior and interior have thus been revised in a quest for the sporty elegance that has always been written into Alfa's DNA. But all these good looks do not an Alfa Romeo car make. Because, as the Brand's new advertising slogan 'Beauty is not enough' puts it, an Alfa car is also a triumph of substance over form. 

Beginning with the outstanding engines that have always set Alfa at the pinnacle of world automotive engineering, often ahead of prestigious competitors. The brand is used to setting the benchmark that all must follow. This was certainly true for the Common Rail direct injection turbodiesel engines that were launched with the Alfa 156 in 1997. This world first immediately won over the public and experts alike for its sophisticated engineering qualities. In 2002, the Alfa 156 brought us another first: the 103 kW -140 bhp) 1.9 JTD Multijet 16v engine, forerunner of the second generation of these power units, combined with a sporty 6-speed gearbox. 

Now comes another record. Because the new models now bring us another world first, i.e. the mighty 129 kW (175 bhp) 2.4 JTD 5 cylinder Multijet 20v engine. This is the second member of the Common Rail power unit family to offer Multijet, multivalve technology and it is accordingly identified by the name 'M-JET' under the number of valves. This brand new power unit is flanked by the 2.0 JTS, Alfa Romeo's take on the direct injection petrol engine. JTS technology, initially adopted on the Alfa 156 in 2002, allows engine power and performance to be increased without affecting fuel consumption. The system benefits from a stratified charge lean burn system at engine speeds up to 1500 rpm. Above this threshold, the engine harnesses all the engine's power to increase performance. Unlike other lean burn engines, the new unit also comes with the customary trivalent catalytic converter, can run on normal currently-available petrol instead of the low-sulphur type and is already in line with the tough Euro 4 emission limits. The 2.0 JTS also comes with a Selespeed gearbox to assure customers a sporty, comfortable and safe drive in any situation. 

The array of engines on the New Alfa 156 and Sportwagon is complemented by the tried and tested 85 kW (115 bhp) 1.9 JTD turbodiesel engine and the dependable petrol-driven 88 kW (120 bhp) 1.6 T. Spark, 103 kW (140 bhp) 1.8 T. Spark and 141 kW (192 bhp) 2.5 V6 24v units (with manual gearbox or automatic Q-System transmission). The latter is Alfa Romeo's version of an automatic transmission, i.e. a device created to assure the greatest comfort under all conditions yet able to offer the same driving satisfaction as a manual gearbox if the customer chooses. All in all, a range of power units that accentuates the effervescent temperament of both cars in perfect harmony with Alfa's illustrious sports tradition. 

Italian style coupled with searing performance. On this model, this magical combination of qualities underpins an inimitable personality that immediately singles out a car bearing the Alfa Romeo shield from all others on the road. Now the New Alfa 156 and Alfa Sportwagon bring their exclusive world ever closer to their potential customers. For example, the product range has been extended to include an Impression specification as well the Progression and Distinctive versions to increase the buying opportunities. The new models also offer TI (Turismo Internazionale) versions, a description that Alfa Romeo once assigned only to the cars with the most sports equipment. Nowadays those two simple yet glorious letters reappear on a special range that may be requested on 147, 156 and Sportwagon models. 

Alfa Romeo is much more than performance alone. It also stands for driving and travelling comfort, class-topping safety and exclusive equipment. Examples include the suspension layout (the front is a high double-wishbone configuration, the rear is MacPherson strut type) that assures the car peak dynamic performance and also outstanding comfort. And also: a dual zone automatic climate control system that allows the driver and front passenger to adjust air temperature separately as if each had their own personal heater or air conditioner. Interior microclimate quality is also controlled by an Air Quality Sensor that automatically activates air recirculation when the car is travelling around town, in tunnels or in traffic jams. 

Comfort also means automatic devices that reduce the demands of driving on the motorist. Or Cruise Control, so useful on motorway trips because it automatically maintains a cruising speed set by the driver. Or a rain sensor that automatically activates the windscreen wipers at the first drops of rain. Or a sensor that makes parking manoeuvres easier. 

Safety is also top-level on the New Alfa 156 and Sportwagon. Active safety is assured by the model's extraordinary roadholding and driving precision backed by VDC (Vehicle Dynamic Control). This electronic device controls the car's dynamic stability and cuts in under near-limit conditions to help the driver control the car for greater driving satisfaction. The MSR (Motor Schleppmoment Regelung) cuts in when the gear is shifted down abruptly under conditions of low grip. This device restores torque to the engine to prevent the wheel skidding as a result of lock. 

Not forgetting that the Alfa Romeo VDC has received accolades from the international motoring press, particularly for its ability to assure driving satisfaction even when driven sportily. 

The best possible visibility under all driving and weather conditions is assured by Xenon headlights (optional). These offer a lighting intensity and duration twice that of normal halogen headlights and are also more efficient (85 instead of 25 lumen per Watt). 

As far as passive safety is concerned, the New Alfa 156 and Alfa Sportwagon are now fitted - as standard on all versions - with window bags that drop down along the windows in the case of side impact to safeguard the heads of front and rear occupants. Isofix attachments to the left and right of the rear seat also secure child seats easily and safely. 

All the state-of-the-art computerised and telematic devices you could want are also available as options: pictogram navigation system, remove control with handsfree set, CONNECT all-in-one system and a Hi-Fi system by Bose®. 

Italian style by Giugaro

A separate chapter must be devoted to the achievements of Giorgetto Giugiaro and his ability to combine sportiness and elegance, performance and equilibrium of form. All the hallmarks of the brand, in other words. 

The famous designer explains: "It is not easy to revise the architecture of a hugely successful car. It was a real challenge but in the end we succeeded in giving this model even greater appeal. We achieved this by making the front end more desirable through significant changes to the grille". 

The Italdesign team blended the grille even more into the shape of the car's front end to emphasise its importance and its sporty nature. Changes to the headlights give the new model an additional sporty flavour. Not to mention the fact that the homogeneity, fusion and integration now so evident at the front add undeniable sporting grit and breeding. 

Giorgetto Giugiaro continued: "The grille is bigger and reshaped and the headlights feature round chrome-plated parts on a black ground and are joined by a single glass lip. The lower part of the bumper has also been reduced in width compared to the previous version to increase the sporty, aggressive feel. These were the key aims of Alfa Romeo's restyling brief, apart from full respect for distinctive brand features. All the horizontal lines at the front converge on the grille at an angle to increase the sense of potency". 

At the rear, Giugiaro's team has gone all out for class and elegance. The tail-lights have thus been slightly reworked so that their lower part is emphasised by two slight side-whiskers and the upper part by a motif that frames the Alfa logo and emphasises the rear bonnet volume. 

The Italian designer concludes: "The reinterpretation of a winning model such as the Alfa 156 had to convey maximum determination and aggression to add even greater appeal. Hence the decision to model the exterior shape to bring it up to date and also to adjust the volumes and sizes. The work we did on the layout of the current vehicle helped us maintain the appeal of this great product". 

And so yet another challenge has been taken up and won. This new success confirms a profitable collaboration that has continued for more than thirty years and saw Alfa Romeo and the master craftsman voted 'Designer of the Century' by more than 120 international journalists at Las Vegas in 1999. Production models include the 2000 and 2600 Sprint (1960), the Giulia GT (1963), AlfaSud (1971), Alfetta GT/GTV (1974) and AlfaSud Sprint (1976). These were joined by prototypes and special versions: 2000 Spring (1962), 2600 HS (1963), Giulia Sport Special Canguro (1964), 33 Iguana (1969), Caimano (1971), New York Taxi (1976), Scighera/Gt (1997) and the gorgeous, multi award-winning Alfa Brera (2002). 

At the launch of the New Alfa 156 and Sportwagon, Alfa Romeo is adopting new colour naming references that respect historical brand values. The body shades that interpret the exclusive style of an Alfa Romeo in sporty, dynamic fashion are named after the many circuits where Alfa cars have triumphed, from the early road races to recent wins with the 156 GTA. Colours that are reminiscent of a more classic style are named after Italian places and names that best express the thrill of being Italian and its positive values of elegance, beauty and taste. 

This is the philosophy underlying the 16 model colours. Three are non-metallic: Alfa Red, Carrara White and Kyalami Black. Eleven shades are metallic: Siena Red, Stresa Green, Light of Amalfi Grey, Taormina Blue, Capri Blue, Daytona Blue, Le Castellet Blue, Gonzaga Grey, Vesuvius Grey, Lipari Grey and Jarama Black. Lastly, 
two are metallescent: Nuvola Blue and Nuvola White. 

Four of these colours are also brand new: Light of Amalfi Grey, Lipari Grey, Capri Blue and Siena Red. The first two, one light and other dark, are warm shades that ideally reflect the Brand's exclusive feel of sporty elegance. Capri Blue is a more sophisticated colour, ideal for versions of the new model that need to make an impression. Last but not least, Siena Red adds a touch of elegance to the colour that is traditionally most dear to the Brand.