14.09.2003 NEW FULVIA COUPE CONCEPT HEADLINES LANCIA'S UPMARKET STAND IN FRANKFURT

Lancia have presented a large upmarket collection at the Frankfurt IAA. On an elegant stand, much larger than seen at recent shows, they have unveiled the new Fulvia concept which has been drawing admirers all week.

Building on Lancia's upmarket, luxurious image, the display here aims to recapture the style and ambience of bygone decades. The headling Fulvia concept is mounted on a revolving stand, positioned in the middle of a small articifical lake, which is in turn fed by water cascading down a tall glass waterfall. Directly opposite, the new Ypsilon sits on a second large revolving turntable, surrounded by static models of Lancia's new small car, available for public examination.

Next to the Fulvia, the Thesis Promenade and Phedra Promenade, two concepts which try to recapture the spirit and atmosphere of the Cote d'Azure in the 1960's, complete the Italian carmaker's line-up. All around the stand luxury and fashion images are projected, from the perfume counter where individual fragrances can be created to the shop front facades, which display designer fashion accessories.

by Edd Ellison & James Granger in Frankfurt
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Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution
Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA
Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution
Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA Click to open this image in high resolution of Lancia at the 2003 Frankfurt IAA
Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution Click here to view this image of the Lancia Fulvia on its debut at the Frankfurt Motor Show in high resolution at the 2003 Frankfurt IAA