INTRODUCTION
Fiat will give the world
a foretaste of two new models at the Geneva Show: the 'Project 169' and
the Punto-based 'Project 350' (B-MPV). The numbers are in-house identification
codes for the new supermini and new compact Multi Purpose Vehicle. The
two new arrivals mark Fiat's drive to lead the city car segment and its
determination to play a starring role in the fast-growing new subsegment
of compact MPVs.
The unique mood of revival
that has encouraged the creation of both these New Fiat models will gain
new momentum at Geneva. The aim is for the Brand to reaffirm its traditional
strengths - and update them for a new audience. For example, the historic
great flair for compact cars has come to the fore again with 'Project 169
and Project 350', both which will also showcase the new 1.3 Multijet 16v
engine.
Fiat has always seen itself
as an intrinsically Italian brand with a mission to make cars that are
stylish, practical and accessible to all. Cars packed with creative, clever
solutions for a better quality of everyday life. The area devoted to the
two new arrivals is marked by orange flooring and two parallel platforms
made to look like theatre seating. The platforms that house the vehicles
are in metal with a glass surface. Here the public can admire two versions
of the 'Project 169'.
The show also offers two
versions of the Punto-based 'Project 350', a model that is original in
combining two different motoring concepts: the handling and the size of
a compact car plus the modularity and versatility of a true MPV.
The final impression is that
of a youthful, dynamic area in a brightly coloured set with up-to-date
furnishings and shiny metals. The message is reinforced by a backdrop depicting
the Fiat building, where a large led screen projects film clips that highlight
the youthful, alert image of the new city car.
The new 1.3 Multijet 16v
engine is located in a glass case in the centre of the stand. This high-tech
second-generation Common Rail engine is enclosed in a one-piece block measuring
less than 50 cm in length and 65 cm in height. It is in fact the smallest
four-cylinder Common Rail diesel engine available on the market. The only
unit able to enclose no fewer than six normal-sized components in a cylinder
with a bore of under 70 mm. In other words, four valves, one injector and
a glow plug.
Another focus of the stand
is the area devoted to the original concept cars built on the 'Project
169' base. One is the Fiat Simba, the first European example of a small
off-roader that is just as at home beating a path through the African savannah
as it is driving through the asphalt jungle. The second is the Fiat Marrakesh,
an engaging companion for holidays and relaxing quests for fun and entertainment.
Both prototypes stand on two metal platforms with a glass surface, one
of which revolves.
Fiat's current production
models are exhibited on the side of the stand that overlooks the Lancia
area. Prominent among these is the Fiat Stilo Abarth with 170 bhp 2.4 20v
power unit and five speed manual gearbox (so far this version has been
equipped with a Selespeed gearbox) and outfitted with a highly distinctive
kit.
Not far away is the Fiat
Ulysse, the people-carrier for customers who want a comfortable, roomy,
versatile MPV (Multi Purpose Vehicle) with plenty of seats that offers
great practicality. Two versions are on show: one equipped with a 2.2 JTD
engine and the other with a 2.0 16v, both with the Emotion specification.
And so from the Ulysse to
the Fiat Stilo. The area set aside for Fiat's medium-sized compact car
and its Multi Wagon version features a fresh, dynamic setting in the Stilo's
own inimitable spirit. Three cars sit under the spotlights, all in the
Dynamic specification: a five door version equipped with a 115 bhp 1.9
JTD and two Stilo Multi Wagons with 1.9 JTD and 1.8 16v engines.
Visitors to Geneva can also
see the Fiat Punto HGT 1.8 16v and 'Dynamic' and 'Sound', both equipped
with the 1.2 16v power unit. The array continues with the Multipla 1.9
JTD ELX and the Fiat Doblò 1.9 JTD Malibù.
Overall, the Fiat stand is
therefore packed with new treats and offers a fresh and youthful setting
with a host of colours and materials. The stand also offers multimedia
entertainment. Several Internet stations allow show goers to log onto the
buy@fiat and fiat.com sites. |