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08.03.2003  STYLISH FIAT IDEA RECEIVES WORLD PREMIERE AT GENEVA MOTOR SHOW


The Punto-based B-segment 'mini' MPV has received its world premiere here in Geneva. Along with the new Gingo, the Idea, is vital to Fiat's fortunes as the marque attempts to extract itself from its dire financial situation and turnaround falling sales, and this is reflected in the prominence the two new models have received here.

The Idea, has been neatly styled both inside and out. A well thought out cabin gives a comfortable and enveloping feeling. The dashboard has Ypsilon-style mid-mounted instruments and a central console which sweeps down to a Multipla-style high positioned gearstick, the cockpit's only let down being a cheap-looking design steering wheel. The dashboard flows neatly out into the doors, while the seats are comfortable and the extra space offered over the Punto cleverly used.

The Idea's biggest problem is that it will hit the showrooms six months after its main rival the Opel Meriva, allowing the GM product to establish itself in this almost new sector and grab initial sales of customers who have been waiting for a vehicle in this segment. However Fiat are very upbeat about this model.

A simple but effective dance show routine, involving four artists dressed in the colours of the two Gingos and two Ideas here, which sees them hoisted in metal frames above the stage has been staged daily.


click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

click here to see this image of the new Fiat Idea at the Geneva Motor Show in high resolution

related articles:

22.02.2003  FIAT RELEASE PHOTOS AND DETAILS OF THE NEW PUNTO BASED "COMPACT MPV" AHEAD OF GENEVA PREMIERE
14.02.2003  FIRST IMAGE OF THE FIAT PUNTO B-MPV
12.02.2003  CLOSEST LOOK SO FAR AT FIAT PUNTO B-MPV "MINIVAN"


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