Ferrari
President, Luca di Montezemolo, along with the engineer, Amedeo Felisa, managing
director of the Granturismo division and Giuseppe Bonollo, in charge of product
development strategy, met the Japanese and international media at the Tokyo
Motor Show. During the meeting, Luca di Montezemolo thanked the Japanese fans
and dedicated the team’s victory in the Grand Prix held at Suzuka to them.
Montezemolo emphasised again that
clinching a fifth consecutive Constructors’ Championship, in competition with
the biggest car manufacturers in the world can only be done through the
continuous capacity for innovation. In fact, Ferrari’s success also comes from
the ability to transfer this innovation to the road cars, aimed at its
customers. One example of this is the Challenge Stradale, shown on the stand,
which uses carbon-ceramic brakes and an F1-type gearchange, which is derived
directly from experienced gained in Formula 1.
Also on show on the stand in
Tokyo is the the 575M Maranello, the first 12 cylinder powered car from the
Prancing Horse to feature the F1 gearchange, directly derived from racing.
Once again in 2003, Ferrari has
shown its ability to innovate and to look forward with the futuristic new
Pininfarina designed Ferrari 612 Scaglietti, the spiritual heir to the 456. The
car will be presented at the Detroit Show in January 2004.
The style of the 612 Scaglietti
can also be seen through its performance, provided by a sophisticated 540
horsepower V12, which is the result of the various latest Ferrari engine
research initiatives, which allows the car to reach a speed well above 300
kilometres per hour. Finally, the most significant feature of this model: the
choice, for the first time for a 12 cylinder car, of a chassis and bodywork
manufactured in aluminium. This solution, already successfully evaluated by
Ferrari, offers a range of benefits, as a result of its reduced weight:
acceleration, braking efficiency, handling, active safety as well as greater
overall rigidity. This last benefit is also enhanced by the front-central
mounting of the engine and the 'transaxle' drive, which allows for a weight
distribution typical of a rear engined car (46%-54%.)
2003 has been a positive year for
Ferrari with sales results to date pointing at an absolute record. The Company
can therefore count on another strong result for 2003, an impressive preamble to
planned expansion in two important areas of development. As of next year,
Ferrari will, for the first time, have an official presence in the Russian
market and also in 2004, there are plans to strengthen its position in China, as
a result of changes to importation laws, which will guarantee greater commercial
opportunities.
As for the Japanese market,
thanks to constant collaboration with importers, Cornes, which has enjoyed
success since the mid-Seventies, it is expected that Ferrari sales in Japan will
come in at a similar level to the previous year, with around 270 units sold; an
encouraging result in a market which is dealing with serious economic
stagnation. The Ferrari importer in Japan has eight dealers in its network,
throughout the major islands of the Japanese archipelago. There is plenty of
passion for Ferrari in Japan: several historic Prancing Horse models are in the
hands of private collectors and Japanese museums. Scuderia Ferrari also has a
significant contingent of fans here, who were able to share the joy of victory
and nine consecutive world championship titles at Suzuka. |