04.08.2003  STUDENTS OF IAAD PRESENT LANCIA-SPONSORED 'HPE: A NEW CONCEPT IN LUXURY'

In a reality that is always more oppressing , chaotic and globalized there’s a need for a place where to relax, a place where the self can express itself.

That is how Ego is born, a vehicle to communicate to your guests a feeling of airyness that does not seem compatible with the concept of the automobile. The four comfortable seats rest on a natural fiber rug, the commands are on outside arm rest of each seat, allowing a new distribution of the functions and exalt areas of the vehicles that otherwise would remain only to their functionality, that is how the door panels become elements that irradiate atmosphere: lights, smells, music, that are uniformly irradiated in the whole abitacle.

The colours are chosen carefully, warm colours, that are able to give emotions, just like an italian car should do.
Other than the big glass areas, the line of low girdle , the glass ceiling and the use of mirror in the dark angles of the abitacle contribute to give a feeling of airyness and space at disposal.

HPE does not mean only luxury, but also sportivity and versatility, that is why the outside look of Lancia Ego: medium monovolume , its line is slender and dynamic, taking advantage of the board that extends continuously from the board to the posterior door , if occurs the posterior seats can slide up to a metre from the anterior seats and can become chaise longue for a complete comfort of the passengers. In order to do this the posterior glass is lifted up like a crystal casket.

The recall to the past but also the present of Lancia are quite evident, a design that plays on volumes, on surfaces, the great element abitacle-bonnet set on the inferior part communicates solidity at first sight, the big glass calender and the vertical optic led groups represent the union between innovation and tradition. Who choses Ego loves life and makes it own, but firstly loves itself and who lives around.